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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of consumer behaviour : an international research review"
~language:"bul"
~language:"eng"
~language:"mul"
~person:"Belk, Russell W."
~person:"Kim, Kihan"
~person:"Naderer, Brigitte"
~person:"Spears, Nancy"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Consumer behaviour
13
Konsumentenverhalten
13
Advertising effects
6
Werbewirkung
6
Children
4
Kinder
4
Product Placement
4
Product placement
4
USA
3
United States
3
Advertising
2
Advertising planning
2
Dienstleistungsqualität
2
Emotion
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children
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persuasion knowledge
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Belk, Russell W.
Kim, Kihan
Naderer, Brigitte
Spears, Nancy
Taylor, Charles Raymond
22
Eisend, Martin
11
Pelsmacker, Patrick de
11
Dens, Nathalie
9
Smit, Edith G.
9
Reijmersdal, Eva A. van
8
Mueller, Barbara
7
Sung, Yongjun
7
Yoon, Sukki
7
Chang, Chingching
6
Cheong, Yunjae
6
Matthes, Jörg
6
Rossiter, John R.
6
Armstrong, Jon Scott
5
Bergkvist, Lars
5
Chang, Chun-tuan
5
Choi, Yung Kyun
5
Diehl, Sandra
5
Gentry, James W.
5
Hansen, Torben
5
Kwak, Hyokjin
5
Rozendaal, Esther
5
Yoon, Hye Jin
5
Baek, Tae Hyun
4
Bernritter, Stefan F.
4
Bui, M̃y
4
Buijzen, Moniek
4
Carlson, Les
4
Cauberghe, Veroline
4
Chang, Chun-Tuan
4
Choi, Sejung Marina
4
Chu, Shu-Chuan
4
Cornwell, T. Bettina
4
Fransen, Marieke L.
4
Geuens, Maggie
4
Goldsmith, Ronald E.
4
Grau, Stacy Landreth
4
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International journal of advertising : the quarterly review of marketing communications
Journal of consumer behaviour : an international research review
International journal of advertising : the review of marketing communications
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of business research : JBR
9
Journal of marketing management : MM
8
Marketing theory
8
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
AMS review : official publication of the Academy of Marketing Science
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of retailing and consumer services
6
Psychology & marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Research in consumer behavior
4
International journal of sports marketing & sponsorship
3
Journal of current issues and research in advertising : JCIRA
3
Journal of customer behaviour
3
The journal of brand management : an international journal
3
Consumer culture theory
2
Journal of Islamic marketing : JIMA
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of historical research in marketing
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of public policy & marketing
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Qualitative market research : an international journal
2
The service industries journal
2
Advances in nonprofit marketing : a research annual
1
Applied economics
1
Arts and the market
1
Cambridge journal of regions economy and society
1
European journal of marketing
1
International journal of consumer studies
1
International journal of nonprofit and voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
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ECONIS (ZBW)
19
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1
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
2
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
3
User-generated product reviews on the internet : the drivers and outcomes of the perceived usefulness of product reviews
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 227-245
Persistent link: https://www.econbiz.de/10011689788
Saved in:
4
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
5
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
6
Seeking consistency between planning orientation and situational purchase mindset
Spears, Nancy
;
Amos, Clinton
;
Yazdanparast, Atefeh
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011485435
Saved in:
7
Three peas in the pod of consumer imagination : purchase task, involvement, and ad information
Spears, Nancy
;
Ketron, Seth
;
Ngamsiriudom, Waros
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011580945
Saved in:
8
Children's consumption behavior in response to food product placements in movies
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 127-136
Persistent link: https://www.econbiz.de/10011294139
Saved in:
9
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
10
An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10010256885
Saved in:
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