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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Confidence"
~subject:"Öffentlichkeitsarbeit"
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Search: subject_exact:"Sponsorship"
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Confidence
Öffentlichkeitsarbeit
Sponsoring
77
Sponsorship
77
Consumer behaviour
35
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35
Sportmarketing
35
Sports marketing
35
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32
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32
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De Cicco, Roberta
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International journal of advertising : the review of marketing communications
International journal of sports marketing & sponsorship
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
7
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
4
Psychology & marketing
4
European journal of marketing : EJM
3
Arbeitspapiere / Institut für Marketing, European Business School
2
Die Ökonomie des Sports in den Medien
2
Handbuch der Marktforschung
2
Journal of current issues and research in advertising
2
Journal of the Academy of Marketing Science
2
Kom / Kommission der Europäischen Gemeinschaften
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Schriften zur Kommunikationsarbeit
2
Sport management review
2
Springer eBook Collection
2
SpringerLink / Bücher
2
Wirtschaftswissenschaft
2
Young consumers : insight and ideas for responsible marketers
2
Aktuelle Entwicklungsaspekte der Unternehmensbesteuerung : Festschrift für Wilhelm H. Wacker zum 75. Geburtstag
1
Alles nur Theater? : Beiträge zur Debatte über Kulturstaat und Bürgergesellschaft
1
Applied financial economics letters
1
Australasian marketing journal
1
Berichte aus der Betriebswirtschaft
1
Berliner Schriften zur Museumskunde
1
Business history review
1
Cahiers de la Faculté des Sciences Economiques de Grenoble / Etudes et travaux economiques
1
DUV : Wirtschaftswissenschaft
1
DUV: Wirtschaftswissenschaft
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
EIU Special report, The Economist Intelligence Unit
1
Edition Sportökonomie, Sportmanagement
1
Empirische Personal- und Organisationsforschung
1
Essentials
1
European Sport management quarterly : ESMQ
1
European research : marketing, opinion, advertising
1
Exploring public relations
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ECONIS (ZBW)
13
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1
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
2
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
3
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
4
Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
5
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
6
Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
Saved in:
7
When sports sponsorship incurs brand risk : the roles of team performance, brand familiarity and team identification
Yuan, Shaofeng
;
Gao, Ying
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10013370491
Saved in:
8
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Saved in:
9
The effect of influencer-product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
De Cicco, Roberta
;
Iacobucci, Serena
;
Pagliaro, Stefano
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 733-759
Persistent link: https://www.econbiz.de/10012623881
Saved in:
10
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
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