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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Corporate disclosure"
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Feng, Yang
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Dai, Yue
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International journal of advertising : the review of marketing communications
International journal of sports marketing & sponsorship
Journal of promotion management : innovations in planning and applied research
Journal of current issues and research in advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Innovatives Markenmanagement
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing intelligence & planning
1
Psychology & marketing
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
10
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1
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
2
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
3
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
4
Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
Saved in:
5
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Saved in:
6
A sponsorship disclosure is not enough? : how advertising literacy intervention affects consumer reactions to sponsored influencer posts
Lou, Chen
;
Ma, Wenjuan
;
Feng, Yang
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 278-305
Persistent link: https://www.econbiz.de/10012423613
Saved in:
7
The effect of influencer-product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
De Cicco, Roberta
;
Iacobucci, Serena
;
Pagliaro, Stefano
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 733-759
Persistent link: https://www.econbiz.de/10012623881
Saved in:
8
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
9
Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
Saved in:
10
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
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