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~isPartOf:"International journal of advertising : the review of marketing communications"
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Search: subject:"Öffentlichkeitsarbeit"
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Public relations
14
Öffentlichkeitsarbeit
14
Advertising effects
10
Consumer behaviour
10
Konsumentenverhalten
10
Werbewirkung
10
Advertising
8
Internet marketing
8
Online-Marketing
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Werbung
8
Corporate disclosure
7
Sponsoring
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Unternehmenspublizität
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Social web
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Auskunftspflicht
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Confidence
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Corporate Social Responsibility
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Corporate social responsibility
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Disclosure regulation
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Vertrauen
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sponsorship disclosure
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Fernsehwerbung
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Television advertising
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persuasion
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sponsorship transparency
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Adolescents
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Anthropomorphic communication
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Brand image
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Brand management
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CSR appeals
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CSR associations
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CSR communication
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CSR domains
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CSR post endorsement
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Communication
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Amrehn, Jana
1
An, Soontae
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Apaolaza, Vanessa
1
Beckert, Johannes
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Breves, Priska
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De Cicco, Roberta
1
Diehl, Sandra
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Feng, Wenting
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Feng, Yang
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Fernández, Paula
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Ha, Sieun
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Hartmann, Patrick
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Im, Subin
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Mu, Wenlong
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Pagliaro, Stefano
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Paulussen, Steve
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Pfeuffer, Alexander
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Poels, Karolien
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Terlutter, Ralf
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Viererbl, Benno
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Wang, Tao
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International journal of advertising : the review of marketing communications
Corporate communications : an international journal
193
Journal of communication management : an international journal
146
SpringerLink / Bücher
113
Journal of business ethics : JOBE
88
Journal of business research : JBR
79
The accounting review : a publication of the American Accounting Association
63
NBER working paper series
58
Working paper / National Bureau of Economic Research, Inc.
55
Public Relations : ein Handbuch
53
Corporate social responsibility and environmental management
47
NBER Working Paper
47
International journal of business communication : IJBC ; a publication of the Association of Business Communication
46
Discussion paper / Centre for Economic Policy Research
44
Journal of accounting & economics
44
Research
44
CESifo working papers
43
Corporate reputation review : an international journal
42
The global public relations handbook : theory, research, and practice
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
Discussion papers / CEPR
39
Europäische Hochschulschriften / 5
38
Springer eBook Collection
38
Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
36
Journal of communication management
36
Journal of promotion management : JPM
35
Working paper series / European Central Bank
35
Journal of marketing communications
33
Routledge new directions in public relations and communication research
33
Exploring public relations
31
Journal of accounting and public policy
31
ECB Working Paper
30
Economics letters
30
Journal of monetary economics
30
Management communication quarterly : an international journal
30
Business strategy and the environment
28
Studien zu Theorie und Praxis der Public Relations
28
DNB working paper
27
PR-Praxis
27
The handbook of crisis communication
26
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ECONIS (ZBW)
14
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14
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1
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
2
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
3
Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
Saved in:
4
What drives CSR communication effectiveness on social media? : a process-based theoretical framework and research agenda
Fernández, Paula
;
Hartmann, Patrick
;
Apaolaza, Vanessa
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 385-413
Persistent link: https://www.econbiz.de/10013209336
Saved in:
5
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
6
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Saved in:
7
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
8
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
9
The effect of influencer-product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
De Cicco, Roberta
;
Iacobucci, Serena
;
Pagliaro, Stefano
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 733-759
Persistent link: https://www.econbiz.de/10012623881
Saved in:
10
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
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