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~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of contemporary hospitality management"
~subject:"Firm performance"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Confidence"
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Firm performance
Internet marketing
Markenführung
Viral marketing
Confidence
51
Vertrauen
51
Consumer behaviour
38
Konsumentenverhalten
38
Beziehungsmarketing
12
Relationship marketing
12
Trust
10
Dienstleistungsqualität
8
Service quality
8
Virales Marketing
8
Hotel industry
7
Hotellerie
7
Online-Marketing
7
trust
7
Brand image
6
Customer satisfaction
6
Gastronomie
6
Kundenzufriedenheit
6
Markenimage
6
Online retailing
6
Online-Handel
6
Restaurant industry
6
Brand management
4
Coronavirus
4
Data protection
4
Datenschutz
4
Sharing economy
4
Social Web
4
Social web
4
Arbeitsverhalten
3
COVID-19
3
China
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Deutschland
3
E-commerce
3
Electronic Commerce
3
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11
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1
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Article
16
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Aufsatz in Zeitschrift
Article in journal
16
Language
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English
16
Author
All
Ha, Hong Youl
2
Pan, Huifeng
2
Abraham, Mathew
1
Apaolaza, Vanessa
1
Chang, Chun-Ming
1
Chauhan, Sumedha
1
Chen, Guofu
1
Chih, Wen-Hai
1
Cranage, David A.
1
D'Souza, Clare M.
1
Deng, Qian
1
Eser, Zeliha
1
Fu, Tianyu
1
George, Ajimon
1
Hartmann, Patrick
1
Honora, Andreawan
1
Huang, Songshan
1
Jaiswal, MP
1
Jones, Christie
1
Joseph, Ajay
1
Joseph, Eric Thomas
1
Kim, Soyoung
1
Kumar, Poonam
1
Kuo, Pei-Jou
1
Lee, Seoki
1
Li, Chi-Hua
1
Li, Mimi
1
Li, Shuhao
1
Liu, Min
1
Liu, Zhiqiang
1
Lo, Yin-hsi
1
Ortiz, Jaime
1
Paredes, Mario R.
1
Pfeuffer, Alexander
1
Phua, Joe
1
Policarpo, Manoela Costa
1
Qu, Hua
1
Shen, Han
1
Sung, Kyong Sik
1
Wang, Xuequn
1
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Published in...
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International journal of consumer studies
International journal of contemporary hospitality management
Journal of business research : JBR
38
Journal of retailing and consumer services
34
International journal of electronic marketing and retailing : IJEMR
17
The journal of product & brand management
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of hospitality management
14
Asia Pacific journal of marketing and logistics
11
International journal of internet marketing and advertising : IJIMA
11
Journal of internet commerce
11
Journal of marketing communications
11
Cogent business & management
10
The journal of brand management : an international journal
10
Pakistan journal of commerce and social sciences
9
International journal of advertising : the review of marketing communications
8
Journal of hospitality marketing & management
8
Journal of travel and tourism marketing
8
Economic research
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of international consumer marketing
7
Marketing intelligence & planning
7
Journal for global business advancement : JGBA
6
Journal of business ethics : JOBE
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Psychology & marketing
6
Tourism management : research, policies, practice
6
European research studies
5
Information systems and e-business management : ISeB
5
International journal of business and globalisation : IJBG
5
International journal of business information systems : IJBIS
5
International journal of technology marketing : IJTMkt
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing for higher education
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
Journal of vacation marketing
5
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ECONIS (ZBW)
16
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1
-
10
of
16
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date (oldest first)
1
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
2
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
3
What drives customer engagement after a service failure? : the moderating role of customer trust
Honora, Andreawan
;
Chih, Wen-Hai
;
Ortiz, Jaime
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1714-1732
Persistent link: https://www.econbiz.de/10014335594
Saved in:
4
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
5
Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Sung, Kyong Sik
;
Lee, Seoki
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
Saved in:
6
Examining tour guide humor as a driver of tourists' positive word of mouth : a comprehensive mediation model
Fu, Tianyu
;
Li, Shuhao
;
Xu, Jie
;
Liu, Min
;
Chen, Guofu
- In:
International journal of contemporary hospitality management
35
(
2023
)
5
,
pp. 1824-1843
Persistent link: https://www.econbiz.de/10014280896
Saved in:
7
The moderating role of mobile promotion during current and subsequent purchasing occasions : the case of restaurant delivery services
Pan, Huifeng
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 601-622
Persistent link: https://www.econbiz.de/10013164481
Saved in:
8
An innovation resistance theory perspective on home service applications : the moderating role of country context
Kumar, Poonam
;
Chauhan, Sumedha
;
Jaiswal, MP
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2300-2317
Persistent link: https://www.econbiz.de/10013412144
Saved in:
9
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
10
Stranger danger? : cue-based trust in online consumer product review videos
Pfeuffer, Alexander
;
Phua, Joe
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 964-983
Persistent link: https://www.econbiz.de/10013177048
Saved in:
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