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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Beziehungsmarketing
Brand loyalty
Relationship marketing
Social Web
Social web
user-generated content
Brand image
205
Markenimage
205
Consumer behaviour
159
Konsumentenverhalten
159
Brand management
128
Markenführung
128
Brand
72
Markenartikel
72
Fashion
23
Luxury goods
23
Luxusgüter
23
Mode
23
Bekleidung
19
Clothing
19
Designation of origin
17
Herkunftsbezeichnung
17
Internet marketing
17
Online-Marketing
17
Viral marketing
16
Virales Marketing
16
brand equity
16
Customer satisfaction
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Kundenzufriedenheit
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Marketing management
15
Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Confidence
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Vertrauen
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Hotel industry
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Kim, Jiyoung
2
Kwak, Hyokjin
2
Lee, Yuri
2
Puzakova, Marina
2
Šerić, Maja
2
Abraham, Mathew
1
Arya, Vikas
1
Assaker, Guy
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Berenguer Contrí, Gloria
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Büdeyri-Turan, Işıl
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1
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1
Chabuk, Timur
1
Cho, Byung-Kwan
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Connors, Scott
1
Dahl, Darren W.
1
Danbury, Annie
1
El Haddad, Rania
1
Erdoğmuş, İrem
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International journal of consumer studies
Journal of fashion marketing and management
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
143
The journal of product & brand management
95
The journal of brand management : an international journal
93
Journal of retailing and consumer services
87
International journal of hospitality management
41
International journal of internet marketing and advertising : IJIMA
36
Asia Pacific journal of marketing and logistics
32
Cogent business & management
31
Psychology & marketing
30
Journal of travel and tourism marketing
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Marketing intelligence & planning
25
Tourism management : research, policies, practice
24
European journal of marketing : EJM
23
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of promotion management : innovations in planning and applied research
23
Journal of marketing communications
22
Journal of strategic marketing
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing management : MM
17
International journal of contemporary hospitality management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Tourism management perspectives : TMP
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
SpringerLink / Bücher
12
Technological forecasting & social change : an international journal
12
European journal of marketing
11
International journal of advertising : the review of marketing communications
11
Journal of internet commerce
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of the Academy of Marketing Science
11
Business horizons
10
Global business review
10
International journal of electronic marketing and retailing : IJEMR
10
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ECONIS (ZBW)
53
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
3
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
4
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
5
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
6
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
7
Brand relationships in wireless mobile environments : the mediating role of apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1335-1350
Persistent link: https://www.econbiz.de/10014325968
Saved in:
8
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Saved in:
9
Sharing brands on social media : the roles of behavioural commitment and modality in identity shift
Johnson, Benjamin K.
;
Rosenbaum, Judith E.
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 995-1010
Persistent link: https://www.econbiz.de/10014250671
Saved in:
10
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
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