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~isPartOf:"International journal of consumer studies"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand"
~subject:"Luxury goods"
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Brand
Luxury goods
Luxusgüter
37
Consumer behaviour
16
Konsumentenverhalten
16
Luxusgut
16
Brand management
15
Markenführung
15
Markenpolitik
13
Markenartikel
9
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5
Markenimage
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Product counterfeiting
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luxury
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Luxusgütermarkt
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König, Verena
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Kamarulzaman, Yusniza
1
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International journal of consumer studies
SpringerLink / Bücher
Journal of business research : JBR
173
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Journal of global fashion marketing : JGfM
28
Psychology & marketing
28
Journal of international consumer marketing
27
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of consumer behaviour
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
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ECONIS (ZBW)
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1
Phygital luxury experiences : a correspondence analysis on retail technologies
Guzzetti, Alice
;
Crespi, Roberta
;
Belvedere, Valeria
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465968
Saved in:
2
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
3
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
4
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
Saved in:
5
Dual envy influences online shoppers' intention to purchase luxury counterfeits
Gupta, Tanvi
;
Lyndem, Preeti Krishnan
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014531688
Saved in:
6
Has the pandemic altered luxury consumption and marketing? : a sectoral and thematic analysis
Hati, Sri Rahayu Hijrah
;
Kamarulzaman, Yusniza
;
Nor …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014531596
Saved in:
7
Masstige marketing : addressing short-term and long-term happiness
Burhanudin, Burhanudin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465442
Saved in:
8
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
9
Masstige buyers : profile, perceived luxury values and purchase intentions
Al-Issa, Nermain
;
Kwiatek, Piotr
;
Dens, Nathalie
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465957
Saved in:
10
What does luxury really mean to millennial consumers?
Slaton, Kelcie
;
Hurst, Jessica L.
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 736-750
Persistent link: https://www.econbiz.de/10014250614
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