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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"The IUP journal of brand management : IJBRM"
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Search: subject_exact:"Markentreue"
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Brand loyalty
13
Markentreue
13
Beziehungsmarketing
11
Brand management
11
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11
Relationship marketing
11
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10
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International journal of contemporary hospitality management
The IUP journal of brand management : IJBRM
Journal of business research : JBR
34
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
SpringerLink / Bücher
12
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing letters : a journal of research in marketing
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
Research
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
Innovatives Markenmanagement
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing theory and practice : JMTP
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NBER working paper series
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ECONIS (ZBW)
13
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13
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1
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
2
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
3
Empirical relationship of customer brand engagement with satisfaction and loyalty through online brand experience
Ashraf, Sarfraz
;
Iftikhar, Arslan
;
Yameen, Attia
; …
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 23-48
Persistent link: https://www.econbiz.de/10011987772
Saved in:
4
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
5
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Saved in:
6
Service quality and brand loyalty : the mediation effect of brand passion, brand affection and self-brand connection
Hemsley-Brown, Jane
;
Alnawas, Ibrahim
- In:
International journal of contemporary hospitality management
28
(
2016
)
12
,
pp. 2771-2794
Persistent link: https://www.econbiz.de/10011610968
Saved in:
7
The effects of brand attachment on behavioral loyalty in the luxury restaurant sector
Ammari, Nedra Bahri
;
Van Niekerk, Mathilda
;
Ben Khelil, …
- In:
International journal of contemporary hospitality management
28
(
2016
)
3
,
pp. 559-585
Persistent link: https://www.econbiz.de/10011578149
Saved in:
8
How service experience leads to brand loyalty : perspective from the telecom sector in Ghana
Amoako, George K.
;
Dzogbenuku, Robert K.
;
Deo, Joshua K.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 33-56
Persistent link: https://www.econbiz.de/10011538383
Saved in:
9
A study on brand loyalty and its associaltion with demographics of consumers : evidence from the cellphone market in India
Raut, Umesh Ramchandra
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 30-44
Persistent link: https://www.econbiz.de/10011411341
Saved in:
10
A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
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