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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Technological forecasting & social change : an international journal"
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Search: subject_exact:"Internet marketing"
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Internet marketing
264
Online-Marketing
264
Social Web
158
Social web
158
Consumer behaviour
126
Konsumentenverhalten
126
Viral marketing
64
Virales Marketing
64
Online retailing
62
Online-Handel
62
E-commerce
50
Electronic Commerce
50
Hotel industry
49
Hotellerie
49
Beziehungsmarketing
40
Relationship marketing
40
Social media
33
Website
32
Brand management
27
Markenführung
27
Social network
24
Soziales Netzwerk
24
Advertising effects
22
Werbewirkung
22
Advertising
21
Brand image
21
Customer satisfaction
21
Kundenzufriedenheit
21
Markenimage
21
Werbung
21
Internet
20
Gastronomie
19
Restaurant industry
19
Online reviews
18
Facebook
16
Dienstleistungsqualität
15
Service quality
15
Social Media
15
social media
15
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13
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191
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260
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4
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264
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264
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3
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English
264
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Law, Chun Hung Roberts
9
Mariani, Marcello M.
4
Kaur, Puneet
3
Kim, Woo Gon
3
Li, Hengyun
3
Liang, Sai
3
Papagiannidis, Savvas
3
Zhang, Zili
3
Amirkhanpour, Monaliz
2
Antoniadis, Ioannis
2
Back, Robin M.
2
Bai, Billy
2
Brymer, Robert A.
2
Bufquin, Diego
2
Christou, Evangelos
2
Chung, Namho
2
Dhir, Amandeep
2
Divakaran, Pradeep Kumar Ponnamma
2
Fekete-Farkas, Maria
2
Fong, Lawrence Hoc Nang
2
Jang, Soocheong
2
Jeong, Miyoung
2
Jiménez-Zarco, Ana Isabel
2
Kang, Juhee
2
Khoshtaria, Tornike
2
Khrouf, Lilia
2
Komodromos, Marcos
2
Lee, Jungwoo
2
Liu, Jianwei
2
Liu, Xianwei
2
Maghraoui, Souad
2
Matin, Arian
2
McLean, Graeme J.
2
Melanthiou, Yioula
2
Mäntymäki, Matti
2
Nicolas-Sans, Ruben
2
Nutta, Marco W. W.
2
Okumus, Fevzi
2
Osei-Frimpong, Kofi
2
Papaioannou, Eugenia
2
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Published in...
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International journal of e-business research : an official publication of the Information Resources Management Association
International journal of hospitality management
International journal of technology marketing : IJTMkt
Technological forecasting & social change : an international journal
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Tourism management : research, policies, practice
77
Journal of promotion management : innovations in planning and applied research
76
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
48
Marketing intelligence & planning
47
International journal of contemporary hospitality management
46
Journal of marketing management : MM
46
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ECONIS (ZBW)
264
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264
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1
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
2
How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises
Su, Jingqin
;
Zhang, Yajie
;
Wu, Xianyun
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014474378
Saved in:
3
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
Talwar, Shalini
;
Luqman, Adeel
;
Kaur, Puneet
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478533
Saved in:
4
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
5
Mapping the relationship between social media usage and organizational performance : a meta-analysis
Liu, Zhenyuan
;
Geng, Ruoqi
;
Tse, Ying Kei
;
Han, Shuihua
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014328905
Saved in:
6
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
7
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
8
Affiliation rhetoric and digital orientation in crowdfunding appeals
Maurer, Joshua D.
;
Creek, Steven A.
;
Allison, Thomas H.
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014438650
Saved in:
9
What happens on Facebook stays on Facebook? : virtual surface acting in cyberspace-workplace relationship transition
Yang, Fiona X.
;
Li, Xiangping
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014439923
Saved in:
10
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
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