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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Internet marketing"
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Search: subject_exact:"Internet marketing"
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Internet marketing
Online-Marketing
205
Social Web
124
Social web
124
Consumer behaviour
99
Konsumentenverhalten
99
Online retailing
54
Online-Handel
54
Viral marketing
53
Virales Marketing
53
Hotel industry
47
Hotellerie
47
E-commerce
42
Electronic Commerce
42
Social media
33
Beziehungsmarketing
31
Relationship marketing
31
Website
28
Social network
20
Soziales Netzwerk
20
Brand management
19
Gastronomie
19
Markenführung
19
Restaurant industry
19
Customer satisfaction
18
Kundenzufriedenheit
18
Online reviews
18
Advertising effects
15
Dienstleistungsqualität
15
Internet
15
Service quality
15
Social Media
15
Werbewirkung
15
Brand image
13
Markenimage
13
Advertising
12
Facebook
12
Werbung
12
Brand
10
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Law, Chun Hung Roberts
9
Mariani, Marcello M.
4
Kaur, Puneet
3
Kim, Woo Gon
3
Li, Hengyun
3
Liang, Sai
3
Papagiannidis, Savvas
3
Zhang, Zili
3
Back, Robin M.
2
Bai, Billy
2
Brymer, Robert A.
2
Bufquin, Diego
2
Chung, Namho
2
Dhir, Amandeep
2
Divakaran, Pradeep Kumar Ponnamma
2
Fong, Lawrence Hoc Nang
2
Jang, Soocheong
2
Jeong, Miyoung
2
Kang, Juhee
2
Lee, Jungwoo
2
Liu, Jianwei
2
Liu, Xianwei
2
McLean, Graeme J.
2
Mäntymäki, Matti
2
Nicolas-Sans, Ruben
2
Nutta, Marco W. W.
2
Okumus, Fevzi
2
Osei-Frimpong, Kofi
2
Park, Jeong-Yeol
2
Salo, Jari
2
Schuckert, Markus
2
Silverblatt, Ronnie
2
Talwar, Shalini
2
Tandon, Anushree
2
Tang, Chun-Hung
2
Varnali, Kaan
2
Visani, Franco
2
Wong, IpKin Anthony
2
Xie, Karen L.
2
Yang, Fiona X.
2
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International journal of e-business research : an official publication of the Information Resources Management Association
International journal of hospitality management
Technological forecasting & social change : an international journal
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Tourism management : research, policies, practice
77
Journal of promotion management : innovations in planning and applied research
76
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Marketing intelligence & planning
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of contemporary hospitality management
46
Journal of marketing management : MM
46
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ECONIS (ZBW)
205
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205
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1
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
2
How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises
Su, Jingqin
;
Zhang, Yajie
;
Wu, Xianyun
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014474378
Saved in:
3
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
Talwar, Shalini
;
Luqman, Adeel
;
Kaur, Puneet
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478533
Saved in:
4
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
5
Mapping the relationship between social media usage and organizational performance : a meta-analysis
Liu, Zhenyuan
;
Geng, Ruoqi
;
Tse, Ying Kei
;
Han, Shuihua
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014328905
Saved in:
6
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
7
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
8
Affiliation rhetoric and digital orientation in crowdfunding appeals
Maurer, Joshua D.
;
Creek, Steven A.
;
Allison, Thomas H.
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014438650
Saved in:
9
What happens on Facebook stays on Facebook? : virtual surface acting in cyberspace-workplace relationship transition
Yang, Fiona X.
;
Li, Xiangping
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014439923
Saved in:
10
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
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