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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of marketing research"
~language:"eng"
~subject:"Advertising"
~subject:"Werbung"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Werbung
Internet marketing
73
Online-Marketing
73
Consumer behaviour
37
Konsumentenverhalten
37
Advertising effects
30
Werbewirkung
30
Social Web
28
Social web
28
Online retailing
24
Online-Handel
24
Viral marketing
15
Virales Marketing
15
Search engine
13
Suchmaschine
13
E-commerce
11
Electronic Commerce
11
online advertising
10
Beziehungsmarketing
9
Relationship marketing
9
Website
9
social media
8
online reviews
7
Mobile communications
6
Mobilkommunikation
6
Theorie
6
Theory
6
user-generated content
6
Auction theory
5
Auktionstheorie
5
Betrug
5
Confidence
5
Experiment
5
Fraud
5
Game theory
5
Interactive media
5
Interaktive Medien
5
Internet
5
Mobile Marketing
5
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Article in journal
17
Aufsatz in Zeitschrift
17
Language
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English
Author
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Danaher, Peter J.
2
Abou Nabout, Nadia
1
Ada, Sıla
1
Aribarg, Anocha
1
Bijmolt, Tammo H. A.
1
Chiu, Shih-Wen
1
Danaher, Tracey S.
1
Despotakis, Stylianos
1
Drossos, Dimitris A.
1
Feit, Elea McDonnell
1
Gammoh, Bashar S.
1
Giaglis, George M.
1
Hoban, Paul R.
1
Jiang, Li
1
Jiménez, Fernando R.
1
Kalyanam, Kirthi
1
Klapper, Daniel
1
Krishnamurthi, Lakshman
1
Lappas, Theodoros
1
Leeflang, Peter
1
Lekakos, George
1
Li, Yung-Ming
1
Lin, Lienfa
1
Loiza-Maya, Ruben
1
Luo, Xueming
1
Narayanan, Sridhar
1
Papatla, Purushottam
1
Pelechrinis, Konstantinos
1
Phang, Chee Wei
1
Rafieian, Omid
1
Ravi, Ramamoorthi
1
Sahni, Navdeep S.
1
Sayedi, Amin
1
Schwartz, Eric M.
1
Smith, Michael S.
1
Song, Yiping
1
Teng, Ching-I
1
Tseng, Fan-Chen
1
Tunuguntla, Srinivas
1
Vlachos, Pavlos A.
1
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International journal of electronic commerce : IJEC
Journal of marketing research
International journal of advertising : the review of marketing communications
77
Journal of business research : JBR
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing communications
40
International journal of internet marketing and advertising : IJIMA
38
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
29
Journal of advertising research
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of retailing and consumer services
18
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing research : JMR
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Journal of marketing
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Marketing science
9
Young consumers : insight and ideas for responsible marketers
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
Technological forecasting & social change : an international journal
7
Electronic commerce research and applications
6
European research studies
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of advertising
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
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ECONIS (ZBW)
17
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1
Context information can increase revenue in online display advertising auctions : evidence from a policy change
Ada, Sıla
;
Abou Nabout, Nadia
;
Feit, Elea McDonnell
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1040-1058
Persistent link: https://www.econbiz.de/10013389283
Saved in:
2
The early impact of GDPR compliance on display advertising : the case of an ad publisher
Wang, Pengyuan
;
Jiang, Li
;
Yang, Jian
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 70-91
Persistent link: https://www.econbiz.de/10014584169
Saved in:
3
Optimal microtargeting of advertising
Danaher, Peter J.
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014294950
Saved in:
4
Variety effects in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 718-738
Persistent link: https://www.econbiz.de/10013389198
Saved in:
5
High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk
;
Xie, Yingkang
;
Krishnamurthi, Lakshman
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 840-859
Persistent link: https://www.econbiz.de/10013389215
Saved in:
6
First-price auctions in online display advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
7
A near-optimal bidding strategy for real-time display advertising auctions
Tunuguntla, Srinivas
;
Hoban, Paul R.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012426501
Saved in:
8
Native advertising in online news : trade-offs among clicks, brand recognition, and website trustworthiness
Aribarg, Anocha
;
Schwartz, Eric M.
- In:
Journal of marketing research
57
(
2020
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10012177863
Saved in:
9
Advertising effectiveness for multiple retailer-brands in a multimedia and multichannel environment
Danaher, Peter J.
;
Danaher, Tracey S.
;
Smith, Michael S.
; …
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 445-467
Persistent link: https://www.econbiz.de/10012214143
Saved in:
10
An experimental investigation of the effects of retargeted advertising : the role of frequency and timing
Sahni, Navdeep S.
;
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 401-418
Persistent link: https://www.econbiz.de/10012177427
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