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~isPartOf:"International journal of global business and competitiveness : a journal of Global Institute of Flexible Systems Management"
~isPartOf:"International journal of strategic change management : IJSCM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Dienstleistungsqualität"
~subject:"Markenführung"
~subject:"Online-Handel"
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Search: subject_exact:"Markenloyalität"
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Dienstleistungsqualität
Markenführung
Online-Handel
Brand loyalty
33
Markentreue
33
Consumer behaviour
32
Konsumentenverhalten
32
Beziehungsmarketing
30
Relationship marketing
30
Brand management
28
Brand
22
Brand image
22
Markenartikel
22
Markenimage
22
Customer satisfaction
14
Kundenzufriedenheit
14
Einzelhandel
6
Retail trade
6
Social Web
6
Social web
6
Confidence
5
Vertrauen
5
Lieferantenmanagement
4
Service quality
4
Supplier relationship management
4
Customer integration
3
Internet marketing
3
Kundenintegration
3
Online retailing
3
Online-Marketing
3
Age group
2
Altersgruppe
2
B-to-B-Marketing
2
Brand trust
2
Business-to-business marketing
2
Community
2
Customer retention
2
Dienstleistungsmarketing
2
E-commerce
2
Electronic Commerce
2
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Undetermined
29
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30
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30
Aufsatz in Zeitschrift
30
Language
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English
30
Author
All
Dawes, John
2
Han, Heesup
2
Trinh, Giang
2
Abbes, Intissar
1
Ahn, Jiseon
1
Appiah, Dominic
1
Ariza-Montes, Antonio
1
Athanasopoulou, Pinelopi
1
Byun, Kyung-Ah
1
Chamola, Pankaj
1
Chrysochou, Polymeros
1
Coelho, Pedro Simões
1
Cyr, Dianne J.
1
Dash, Satyabhusan
1
Duffy, Katherine
1
Dugar, Anurag
1
Elms, Jonathan
1
Elsäßer, Marc
1
Fatma, Mobin
1
Giovanis, Apostolos N.
1
Hallem, Yousra
1
Hartnett, Nicole
1
Hollebeek, Linda D.
1
Hong, EunPyo
1
Howell, Kerry E.
1
Hwang, Syjung
1
Hyun, Hyowon
1
Islam, Jamid Ul
1
Jedsada Wongsansukcharoen
1
Jiménez-Barreto, Jano
1
Jones, Robert Paul
1
Kennedy, Rachel
1
Khan, Imran
1
Kim, Jinkyung Jenny
1
Kim, Junghun
1
Kim, Renee B.
1
Kim, Youn-Kyung
1
Krystallis, Athanasios
1
Kumar, Jitender
1
Lancaster, Geoffrey
1
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Published in...
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International journal of global business and competitiveness : a journal of Global Institute of Flexible Systems Management
International journal of strategic change management : IJSCM
Journal of retailing and consumer services
The journal of business & industrial marketing
The journal of product & brand management
25
The journal of brand management : an international journal
19
Journal of business research : JBR
15
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
10
European journal of marketing : EJM
8
International journal of internet marketing and advertising : IJIMA
8
Cogent business & management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Global business review
5
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Management decision : MD
3
Marketing letters : a journal of research in marketing
3
SpringerLink / Bücher
3
The Lahore journal of business
3
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ECONIS (ZBW)
30
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
4
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
5
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
6
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
7
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
8
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
9
Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung
;
Lee, Minyoung
;
Park, Eunil
;
Pobil, Angel …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
Saved in:
10
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
Saved in:
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