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~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Vertrauen"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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Vertrauen
Brand management
219
Markenführung
219
Consumer behaviour
192
Konsumentenverhalten
192
Brand image
160
Markenimage
160
Brand
82
Markenartikel
79
Beziehungsmarketing
66
Relationship marketing
66
Hotel industry
49
Hotellerie
49
Advertising effects
43
Werbewirkung
43
Gastronomie
32
Restaurant industry
32
Customer satisfaction
31
Internet marketing
31
Kundenzufriedenheit
31
Online-Marketing
31
Einzelhandel
28
Retail trade
28
Luxury goods
24
Luxusgüter
24
Dienstleistungsqualität
21
Service quality
21
Brand loyalty
20
Marketing management
20
Marketingmanagement
20
Social Web
20
Social web
20
Confidence
18
Handelsmarke
18
Store brand
18
Advertising
17
Brand equity
17
Emotion
17
Werbung
17
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18
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Article in journal
Aufsatz in Zeitschrift
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English
18
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Ahn, Jiseon
1
Bang, Nguyen
1
Bianchi, Constanza
1
Cacho-Elizondo, Silvia
1
Chen, Han
1
Das, Gopal
1
Dash, Satyabhushan
1
Drennan, Judy
1
Fiore, Ann Marie
1
Frasquet Deltoro, Marta
1
Guibert, Nathalie
1
Gupta, Ansh
1
Hahn, Kim Hongyoun
1
Ham, Sunny
1
Han, Heesup
1
Han, Min Chung
1
Han, Sung Ho
1
Huan, Tzung-cheng
1
Kang, Juhee
1
Khan, Imran
1
Kim, Eojina
1
Kim, Jihyoun
1
Kim, Youjeong
1
King, Ceridwyn
1
Lee, Timothy J.
1
Lee, Yee Ming
1
Leung, Daniel
1
Li, Yong-Quan
1
Louriero, Sandra
1
Mishra, Abhishek
1
Mollá Descals, Alejandro
1
Park, Jungkun
1
Peng, Jia-min
1
Rahman, Zillur
1
Rouzi, Abudoukadierjiang
1
Ruan, Wen-Qi
1
Ruiz-Molina, Maria Eugenia
1
Seah, Christine
1
Shamim, Amjad
1
So, Kevin Kam Fung
1
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International journal of hospitality management
International journal of retail & distribution management
Journal of promotion management : JPM
Journal of retailing and consumer services
25
Journal of business research : JBR
19
The journal of product & brand management
17
The journal of brand management : an international journal
10
Asia Pacific journal of marketing and logistics
8
Journal of hospitality marketing & management
8
Journal of global marketing
7
Cogent business & management
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of marketing communications
6
Marketing intelligence & planning
6
International journal of consumer studies
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of international consumer marketing
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Economic research
4
European journal of marketing : EJM
4
International journal of advertising : the review of marketing communications
4
Inventi impact: retailing & consumer services
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing for higher education
4
Management decision : MD
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business excellence
3
International journal of services technology and management
3
International review on public and non-profit marketing
3
Journal of Islamic marketing
3
Journal of consumer behaviour
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of destination marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
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ECONIS (ZBW)
18
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1
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10
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18
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date (oldest first)
1
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
2
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
3
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
4
The impact of crisis-induced changes in refund policy on consumers' brand trust and repurchase intention
Leung, Daniel
;
Seah, Christine
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363637
Saved in:
5
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
6
Self/other oriented green experiential values : measurement and impact on hotel-consumer relationship
Gupta, Ansh
;
Dash, Satyabhushan
;
Mishra, Abhishek
- In:
International journal of hospitality management
83
(
2019
),
pp. 159-168
Persistent link: https://www.econbiz.de/10012122055
Saved in:
7
Feeling trusted and taking-charge behaviour : an internal branding perspective based on self-categorization theory
Rouzi, Abudoukadierjiang
;
Wang, Yongli
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012495027
Saved in:
8
Factors influencing customers' dine out intention during COVID-19 reopening period : the moderating role of country-of-origin effect
Wei, Chunhao
;
Chen, Han
;
Lee, Yee Ming
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012547968
Saved in:
9
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
10
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
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