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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of macromarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Service-Dominant Logic"
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Service-Dominant Logic
12
Service-dominant logic
12
Marketing theory
10
Marketingtheorie
10
service-dominant logic
9
Beziehungsmarketing
4
Customer integration
4
Kundenintegration
4
Relationship marketing
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Betriebliche Wertschöpfung
3
Value creation
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academic marketing
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leading academics in macromarketing
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Robert F. Lusch
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Robert Lusch
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Betriebswirtschaftsstudium
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Aufsatz in Zeitschrift
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Lusch, Robert F.
2
Akaka, Melissa Archpru
1
Anderson, Kelley Cours
1
Busser, James A.
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Chathoth, Prakash K.
1
DeFranco, Agnes
1
Gregory, Amy M.
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Hammond, Rhonda K.
1
Hansen, Hans
1
Harrington, Robert J.
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Huan, Tzung-cheng
1
Hunt, Shelby D.
1
Ingene, Charles Arthur
1
Laverie, Debra
1
Lee, Seoki
1
Lelo de Larrea, Gabriela
1
Lusch, Virginia Newell
1
Marlowe, Byron
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Morosan, Cristian
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Nariswari, Angeline
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O'Brien, Matthew
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Ottenbacher, Michael C.
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Peng, Jia-min
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International journal of hospitality management
Journal of macromarketing
Journal of business research : JBR
43
Industrial marketing management : the international journal for industrial and high-tech firms
33
Marketing theory
32
Journal of service management
18
Journal of the Academy of Marketing Science
18
Journal of marketing management : MM
16
The journal of services marketing
14
The service industries journal
14
International journal of physical distribution & logistics management : IJPD & LM
12
Journal of service research : JSR
11
European journal of marketing : EJM
10
Public management review
10
The journal of business & industrial marketing
10
Tourism management : research, policies, practice
10
AMS review : official publication of the Academy of Marketing Science
9
Service business
9
International journal of contemporary hospitality management
8
Journal of business market management : JBM
8
Review of marketing research
8
Die Betriebswirtschaft : DBW
7
Services marketing quarterly
7
The TQM journal : the international review of organizational improvement
7
European Sport management quarterly : ESMQ
6
Journal of business-to-business marketing
6
Journal of service theory and practice
6
Journal of service theory and practice : JSTP
6
Australasian marketing journal
5
European journal of marketing
5
European management journal
5
International journal of quality and service sciences
5
Journal of service research
5
Journal of strategic marketing
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of production economics
4
International journal of services and operations management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of retailing and consumer services
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ECONIS (ZBW)
15
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1
Recent extensions of Robert F. Lusch's "big picture" thinking
Ingene, Charles Arthur
;
Lusch, Virginia Newell
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 32-35
Persistent link: https://www.econbiz.de/10014233657
Saved in:
2
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
3
A goods-dominant-service-dominant perspective on counterfeiting
Rohit, Sudeep
;
Ranjan, Kumar Rakesh
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 478-491
Persistent link: https://www.econbiz.de/10013475191
Saved in:
4
Technology has agency too! : disentangling technology's causal and structural agency in a service system
Anderson, Kelley Cours
;
Hansen, Hans
;
Laverie, Debra
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 510-533
Persistent link: https://www.econbiz.de/10014584752
Saved in:
5
Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Hunt, Shelby D.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 286-293
Persistent link: https://www.econbiz.de/10012264007
Saved in:
6
A window on young Bob Lusch : reflections of an early student
Serpkenci, Ray R.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 305-308
Persistent link: https://www.econbiz.de/10012264013
Saved in:
7
Reflections on an extraordinary marketing scholar
Stewart, David W.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
Saved in:
8
Lessons in scholarship
Wilkie, William L.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 322-331
Persistent link: https://www.econbiz.de/10012264021
Saved in:
9
Robert Lusch : 1949-2017 : a eulogy delivered March 3, 2017
Schmidtz, David
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 41-42
Persistent link: https://www.econbiz.de/10014233672
Saved in:
10
Microfoundations for macromarketing : a metatheoretical lens for bridging the micro-macro divide
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Nariswari, …
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10014233693
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