//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Vertrauen"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Vertrauen
Brand management
271
Markenführung
271
Consumer behaviour
213
Konsumentenverhalten
213
Brand image
188
Markenimage
188
Brand
91
Markenartikel
88
Beziehungsmarketing
78
Relationship marketing
78
Advertising effects
51
Werbewirkung
51
Hotel industry
49
Hotellerie
49
Internet marketing
43
Online-Marketing
43
Social Web
42
Social web
42
Customer satisfaction
35
Kundenzufriedenheit
35
Gastronomie
33
Marketing management
33
Marketingmanagement
33
Restaurant industry
33
Brand loyalty
25
Dienstleistungsqualität
22
Service quality
22
Markentreue
21
USA
21
United States
21
Advertising
19
Confidence
19
Emotion
19
Werbung
19
Luxury goods
17
Luxusgüter
17
Brand equity
15
Customer integration
15
Kundenintegration
15
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Language
All
English
19
Author
All
Ahn, Jiseon
1
Bang, Nguyen
1
Bianchi, Constanza
1
Cacho-Elizondo, Silvia
1
Chan, Tsang-sing
1
Chen, Han
1
Dash, Satyabhushan
1
Drennan, Judy
1
Elliott, Richard
1
Evanschitzky, Heiner
1
Fiore, Ann Marie
1
Guibert, Nathalie
1
Gupta, Ansh
1
Haider, Kamran
1
Ham, Sunny
1
Han, Heesup
1
Han, Min Chung
1
Han, Sung Ho
1
Harris, Lloyd C.
1
He, Hongwei
1
Huan, Tzung-cheng
1
Huo, Qunying
1
Kang, Juhee
1
Khanyapuss Punjaisri
1
Kim, Eojina
1
Kim, Youjeong
1
King, Ceridwyn
1
Koronis, Epaminodas
1
Lau, Heng Hwa
1
Lee, Timothy J.
1
Lee, Yee Ming
1
Leung, Daniel
1
Li, Yong-Quan
1
Louriero, Sandra
1
Mishra, Abhishek
1
Palmer, Adrian
1
Park, Jungkun
1
Peng, Jia-min
1
Rouzi, Abudoukadierjiang
1
Ruan, Wen-Qi
1
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of marketing management : MM
Journal of promotion management : JPM
Journal of retailing and consumer services
25
Journal of business research : JBR
19
The journal of product & brand management
17
The journal of brand management : an international journal
9
Asia Pacific journal of marketing and logistics
8
Journal of hospitality marketing & management
8
Journal of global marketing
7
Cogent business & management
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of marketing communications
6
Marketing intelligence & planning
6
International journal of consumer studies
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of international consumer marketing
5
Journal of internet commerce
5
Economic research
4
European journal of marketing : EJM
4
International journal of advertising : the review of marketing communications
4
International journal of retail & distribution management
4
Inventi impact: retailing & consumer services
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Management decision : MD
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business excellence
3
International journal of services technology and management
3
International review on public and non-profit marketing
3
Journal of Islamic marketing
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of destination marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing for higher education
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
2
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
3
The impact of crisis-induced changes in refund policy on consumers' brand trust and repurchase intention
Leung, Daniel
;
Seah, Christine
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363637
Saved in:
4
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
5
Self/other oriented green experiential values : measurement and impact on hotel-consumer relationship
Gupta, Ansh
;
Dash, Satyabhushan
;
Mishra, Abhishek
- In:
International journal of hospitality management
83
(
2019
),
pp. 159-168
Persistent link: https://www.econbiz.de/10012122055
Saved in:
6
Feeling trusted and taking-charge behaviour : an internal branding perspective based on self-categorization theory
Rouzi, Abudoukadierjiang
;
Wang, Yongli
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012495027
Saved in:
7
Factors influencing customers' dine out intention during COVID-19 reopening period : the moderating role of country-of-origin effect
Wei, Chunhao
;
Chen, Han
;
Lee, Yee Ming
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012547968
Saved in:
8
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
9
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
10
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->