//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~subject:"Beziehungsmarketing"
~subject:"Corporate social responsibility"
~subject:"Hotel industry"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Corporate social responsibility
Hotel industry
Social Web
Brand equity
13
Brand image
13
Markenimage
13
Brand management
12
Markenführung
12
Consumer behaviour
10
Konsumentenverhalten
10
Brand
5
Gastronomie
5
Markenartikel
5
Relationship marketing
5
Restaurant industry
5
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenzufriedenheit
3
Service quality
3
Brand loyalty
2
Brand reputation
2
Corporate Social Responsibility
2
Hotellerie
2
Perceived quality
2
Social web
2
Viral marketing
2
Virales Marketing
2
Advanced technology
1
Association strength
1
Authenticity
1
Beschwerdemanagement
1
Brand association
1
Brand attachment
1
Brand awareness
1
Brand choice
1
Brand credibility
1
Brand personality
1
Brand trust
1
CSR messages on SNS
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Reprint
Article in journal
9
Language
All
English
9
Author
All
Wong, IpKin Anthony
2
Alibakhshi, Setareh
1
Atkinson, Peter
1
Choe, Yunseon
1
Gil Saura, Irene
1
Hsu, Cathy H. C.
1
Huang, Guoqiong Ivanka
1
Kim, Jaewook
1
Kim, Jewoo
1
Manu C
1
Nazarian, Alireza
1
Oh, Haemoon
1
Paul, Justin
1
Prentice, Catherine
1
Ren, YuXuan
1
Ruiz-Molina, María Eugenia
1
Seyyedamiri, Nader
1
Slevitch, Lisa
1
Song, Hak-jun
1
Sreejesh, S.
1
Sung, Kyongsik
1
Tao, Chen-Wei
1
Wang, Yiqi
1
Xiong, Xiling
1
Yi, Kefu
1
Šerić, Maja
1
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of business research : JBR
23
Journal of retailing and consumer services
9
The journal of product & brand management
8
Cogent business & management
7
Asia Pacific journal of marketing and logistics
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing
5
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing communications
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management : research, policies, practice
4
Global business review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JOBE
3
Journal of hospitality marketing & management
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Academia : revista Latinoamericana de administración
2
African journal of business and economic research : AJBER
2
Asian Academy of Management journal : AAMJ
2
Economic research
2
European research studies
2
IIMB management review
2
International journal of business excellence : IJBEX
2
International journal of business innovation and research : IJBIR
2
International journal of electronic customer relationship management : IJECRM
2
International journal of market research
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
International marketing review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of service research
2
Marketing i menedžment innovacij : m&mi
2
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
2
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
3
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
4
The financial impact of online customer reviews in the restaurant industry : a moderating effect of brand equity
Wang, Yiqi
;
Kim, Jewoo
;
Kim, Jaewook
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547715
Saved in:
5
Tell us your concern, and we shall together address! : role of service booking channels and brand equity on post-failure outcomes
Manu C
;
Sreejesh, S.
;
Paul, Justin
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012585701
Saved in:
6
Restaurant chain's corporate social responsibility messages on social networking sites : the role of social distance
Sung, Kyongsik
;
Tao, Chen-Wei
;
Slevitch, Lisa
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241336
Saved in:
7
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
8
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
9
Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of hospitality management
36
(
2014
),
pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->