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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~isPartOf:"Journal of promotion management : JPM"
~subject:"United States"
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Search: subject_exact:"TV-Werbung"
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United States
Fernsehwerbung
49
Television advertising
49
Advertising effects
30
Werbewirkung
30
USA
14
Consumer behaviour
7
Konsumentenverhalten
7
Psychology of advertising
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Sport event
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Sportveranstaltung
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Werbepsychologie
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Advertising
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Television programme
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Violence
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Humor
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Markenführung
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Marketingmanagement
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Bakir, Aysen
2
Alessandri, Susan Westcott
1
Blackford, Benjamin J.
1
Carlson, Les
1
Coffey, Amy Jo
1
Davies, John J.
1
Forman, Howard
1
Fortunato, John A.
1
Fosu, Ignatius
1
Gentry, James W.
1
Gulas, Charles S.
1
Harrison, Robert L.
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Kim, Yeuseung
1
Klopfenstein, Bruce C.
1
Kwak, Hyokjin
1
Lee, Jinhee
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Merchant, Altaf
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Okazaki, Shintaro
1
Palan, Kay M.
1
Park, Jin Seong
1
Park, Sejin
1
Rose, Gregory
1
Swani, Kunal
1
Taylor, Charles Robert
1
Warren, Ron
1
Weinberger, Marc G.
1
Wicks, Jan DeBlanc
1
Wicks, Robert H.
1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
Journal of promotion management : JPM
Journal of advertising research
25
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
JMM : the international journal on media management
4
The journal of media economics
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Canadian journal of agricultural economics : CJAE
2
Health marketing quarterly
2
Journal of global marketing
2
Kellogg on advertising & media : the Kellogg School of Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
American economic journal
1
American economic review
1
Discussion paper series / IZA
1
Donald McGannon Communication Research Center's Everett C. Parker book series
1
Eastern economic journal
1
Economic inquiry : journal of the Western Economic Association International
1
Eurasian business review
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
International journal of the economics of business
1
Journal of Asian business
1
Journal of business and economic perspectives
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economics & management strategy : JEMS
1
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ECONIS (ZBW)
14
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date (oldest first)
1
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
2
Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert
;
Okazaki, Shintaro
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
Saved in:
3
The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
Saved in:
4
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
5
Fantasy in food advertising targeted at children
Rose, Gregory
;
Merchant, Altaf
;
Bakir, Aysen
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 75-90
Persistent link: https://www.econbiz.de/10009738526
Saved in:
6
CBS promotion of future programming during the 2011 NCAA Tournament
Fortunato, John A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10009678850
Saved in:
7
Audience as product : identifying advertiser preferences
Coffey, Amy Jo
;
Wurst, John C.
- In:
Journal of media business studies
9
(
2012
)
4
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009735182
Saved in:
8
The conumdrum of emerging media and television advertising clutter
Klopfenstein, Bruce C.
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579038
Saved in:
9
TV ratings and verbal and visual sexual content in promotional ads
Davies, John J.
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 378-395
Persistent link: https://www.econbiz.de/10009422517
Saved in:
10
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
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