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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
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Arzneimittel
79
Pharmaceuticals
79
Pharmaceutical industry
64
Pharmaindustrie
64
Consumer behaviour
24
Konsumentenverhalten
24
Advertising effects
23
Werbewirkung
23
USA
20
United States
20
Advertising
18
Werbung
18
Arzneimittelmarkt
17
Pharmaceutical market
17
Direct marketing
16
Direktmarketing
16
Physicians
15
Ärzte
15
Brand
11
Markenartikel
10
Pharmaceutical distributors
10
Pharmahandel
10
Beziehungsmarketing
9
Generic drugs
9
Generika
9
Gesundheitsversorgung
9
Health care
9
Pharmacology
9
Pharmakologie
9
Relationship marketing
9
India
7
Indien
7
Marketing management
7
Marketingmanagement
7
Brand management
6
Elderly people
6
Lieferkette
6
Markenführung
6
New product development
6
Produktentwicklung
6
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Undetermined
23
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Article
117
Book / Working Paper
2
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Article in journal
119
Aufsatz in Zeitschrift
119
Collection of articles of several authors
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammelwerk
2
Case study
1
Fallstudie
1
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Language
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English
119
Author
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Mukherjee, Avinandan
4
White, Lesley
4
Hassan, Mahmud
3
Huh, Jisu
3
Alkhateeb, Fadi M.
2
Banerjee, Asok Kumar
2
Bebber, Robert J.
2
Cobelli, Nicola
2
Datta, Saroj Kumar
2
DeLorme, Denise E.
2
Fiedler, Beth Ann
2
Iacocca, Kathleen
2
Jambulingam, Thanigavelan
2
Ju, Ilwoo
2
Kalyanaram, Gurumurthy
2
Lee-Wingate, Sooyeon Nikki
2
Mackert, Michael
2
Mehralian, Gholamhossein
2
Reid, Leonard N.
2
Rod, Michel
2
Sanyal, Shamindra Nath
2
Xie, Ying
2
Yu, Yu
2
Zhao, Yao
2
Abeeku Bamfo, Bylon
1
Abernathy, Ty
1
Adams-Price, Carolyn
1
Ahmad, Niaz
1
Ali Shah, Syed Zulfiqar
1
An, Soontae
1
Araujo, Clecio Falcao
1
Ashill, Nicholas J.
1
Athavale, Amod S.
1
Awan, Muhammad Usman
1
Baidoo, Patricia
1
Ball, Jennifer
1
Banahan, Benjamin F., III
1
Banerjee, Saikat
1
Barak, Adam
1
Barbosa, Hugo
1
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Published in...
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International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
404
Working paper / National Bureau of Economic Research, Inc.
342
NBER Working Paper
320
Journal of health economics
141
The European journal of health economics : HEPAC ; health economics in prevention and care
120
Health economics
114
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
84
Health affairs : at the intersection of health, health care, and policy
77
Discussion paper series / IZA
74
Research policy : policy, management and economic studies of science, technology and innovation
72
CESifo working papers
68
Health marketing quarterly
68
Journal of research in pharmaceutical economics
67
SpringerLink / Bücher
65
Markt in Kürze
61
Research paper
49
International journal of the economics of business
46
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Applied economics
44
Europäische Hochschulschriften / 5
42
Technology analysis & strategic management
42
Working paper
40
Discussion papers / CEPR
39
PharmacoEconomics
39
Journal of pharmaceutical finance, economics & policy
35
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
35
CESifo Working Paper
34
European journal of operational research : EJOR
34
Health economics review
34
The journal of law & economics
33
Allokation im marktwirtschaftlichen System
32
IZA Discussion Paper
32
International journal of technology management : IJTM
32
International journal of industrial organization
30
Technological forecasting & social change : an international journal
30
The European journal of health economics
30
Industrial and corporate change
29
The American economic review
29
Working Papers / eSocialSciences
29
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ECONIS (ZBW)
119
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1
Firm level profitability determinants in Indian drugs and
pharmaceutical
industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
Saved in:
2
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
3
Pre-launch forecasting of a
pharmaceutical
drug
Guseo, Renato
;
Dalla Valle, Alessandra
;
Furlan, Claudia
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 412-438
Persistent link: https://www.econbiz.de/10011812892
Saved in:
4
Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen
;
Sawhill, James
;
Zhao, Yao
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
Saved in:
5
The launch strategy choices in China's
pharmaceutical
market
Gu, Vicky Ching
;
Burns, James R.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011620465
Saved in:
6
The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.
;
Fitzgerald, M. Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
Saved in:
7
Physicians' relationship with the
pharmaceutical
industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
Saved in:
8
Do consumers perceive their doctors as influenced by
pharmaceutical
marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
9
Strategic issues in
pharmaceutical
supply chains : a review
Singh, Rajesh Kr.
;
Kumar, Ravinder
;
Kumar, Pravin
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 234-257
Persistent link: https://www.econbiz.de/10011620444
Saved in:
10
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
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