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~isPartOf:"International journal of physical distribution & logistics management : IJPD & LM"
~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
~subject:"Innovation"
~subject:"Marketing"
~subject:"Service-Dominant Logic"
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Innovation
Marketing
Service-Dominant Logic
Marketing theory
50
Marketingtheorie
50
Beziehungsmarketing
11
Relationship marketing
11
Peter F. Drucker
10
Service-dominant logic
9
Marketing management
7
Marketingmanagement
7
Bibliometrics
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Betriebliche Wertschöpfung
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Consumer behaviour
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Customer satisfaction
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Konsumentenverhalten
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Kundenzufriedenheit
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Theory
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Value creation
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Customer value
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Erfolgsfaktor
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Kundenintegration
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Lusch, Robert F.
4
Darroch, Jenny
2
Vargo, Stephen L.
2
Webster, Frederick E.
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1
Chabowski, Brian R.
1
Chari, Simos
1
Chatterjee, Sharmila C.
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1
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1
DeLeon, Anthony J.
1
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1
Drucker, Peter F.
1
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1
Fang, Eric
1
Feng, Hui
1
Grinstein, Amir
1
Gruen, Thomas W.
1
Gummerus, Johanna
1
Gunther, Robert E.
1
Gupta, Shaphali
1
Hodis, Monica
1
Hofstetter, Joerg S.
1
Key, Thomas Martin
1
Koskull, Catharina von
1
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1
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1
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1
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Pels, Jaqueline
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Rajan, Bharath
1
Rajaratnam, Daniel
1
Ranjan, Kumar Rakesh
1
Read, Stuart
1
Sarin, Shikhar
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International journal of physical distribution & logistics management : IJPD & LM
Journal of the Academy of Marketing Science
SpringerLink / Bücher
45
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Journal of marketing management : MM
26
Marketing theory
25
Journal of macromarketing : examining the interactions among markets, marketing, and society
24
Springer eBook Collection / Business and Economics
24
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of business research : JBR
18
Journal of macromarketing
18
AMS review : official publication of the Academy of Marketing Science
16
Journal of historical research in marketing
16
European journal of marketing : EJM
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Lehrbuch
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Australasian marketing journal
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Springer eBook Collection / Business and Management
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Journal of marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Review of marketing research
6
Springer eBook Collection
6
International series in operations research & management science
5
Journal of business-to-business marketing
5
Journal of marketing theory and practice : JMTP
5
Journal of service management
5
The journal of business & industrial marketing
5
Always learning
4
International journal of hospitality management
4
Journal of Islamic marketing : JIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Legends in marketing
4
Major theoretical debates and contemporary issues in marketing theory
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Strategisches Marketingmanagement
4
Tourism management : research, policies, practice
4
Berichte aus der Betriebswirtschaft
3
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1
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
2
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
3
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
4
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
5
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
6
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
7
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
8
The role of organizational learning in stakeholder marketing
Mena, Jeannette A.
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 429-452
Persistent link: https://www.econbiz.de/10011306305
Saved in:
9
A holistic market conceptualization
Mele, Cristina
;
Pels, Jaqueline
;
Storbacka, Kaj
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
Saved in:
10
The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
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