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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of revenue and pricing management"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
~subject:"Preismanagement"
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Search: subject_exact:"Markenartikel"
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Deutschland
Konsumentenverhalten
Preismanagement
Brand
76
Markenartikel
76
Brand management
51
Markenführung
51
Consumer behaviour
49
Brand image
40
Markenimage
40
Advertising effects
8
Beziehungsmarketing
8
Pricing strategy
8
Relationship marketing
8
Werbewirkung
8
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6
Social web
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5
Branding
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5
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5
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5
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Lalwani, Ashok K.
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Yeoman, Ian
2
Abdul, Waheed Kareem
1
Aksehirli, Zeynep
1
Althuizen, Niek
1
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1
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1
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1
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1
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1
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1
Chan, Eugene Y.
1
Chark, Robin
1
Chinchanachokchai, Sydney
1
Colicev, Anatoli
1
Dalli, Daniele
1
Dangi, Amit
1
Davvetas, Vasileios
1
Deale, Cynthia S.
1
DelVecchio, Devon
1
Diamantopoulos, Adamantios
1
Duclos, Rod
1
East, Robert
1
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Feng, Hui
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1
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1
Givon, Moshe
1
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1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of revenue and pricing management
Journal of business research : JBR
222
The journal of brand management : an international journal
183
The journal of product & brand management
170
Journal of retailing and consumer services
151
Psychology & marketing
66
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
Markenartikel : das Magazin für Markenführung
36
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
SpringerLink / Bücher
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : JPM
24
Journal of promotion management : innovations in planning and applied research
24
Journal of strategic marketing
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
International marketing review
22
Journal of marketing
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Marketing : ZFP ; journal of research and management
19
Journal of marketing management : MM
18
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ECONIS (ZBW)
51
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
3
Probing permanent price reduction strategy of manufacturer brands : pre- and post-purchase perceptions
Abdul, Waheed Kareem
- In:
Journal of revenue and pricing management
22
(
2023
)
6
,
pp. 455-469
Persistent link: https://www.econbiz.de/10014447358
Saved in:
4
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
5
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
6
Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun
;
Deale, Cynthia S.
;
Lee, Jaeyong
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
Saved in:
7
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
8
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
9
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
10
Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
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