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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
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Search: subject_exact:"Service-Dominant Logic"
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Consumer behaviour
Service-dominant logic
43
Service-Dominant Logic
38
Betriebliche Wertschöpfung
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Value creation
22
Customer integration
21
Kundenintegration
21
Value co-creation
16
Marketing theory
10
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Ressourcenorientierter Ansatz
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Service dominant logic
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Andreini, Daniela
2
Pedeliento, Giuseppe
2
Solerio, Chiara
2
Zarantonello, Lia
2
Bae, Joonheui
1
Chaney, Damien
1
Chiu, Weisheng
1
Coussement, Kristof
1
Gaganpreet Singh
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Harrigan, Paul
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Jang, Kyeong Kook
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Kuusela, Hannu
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1
Sadeque, Saalem
1
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1
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International journal of sports marketing & sponsorship
Journal of business research : JBR
Journal of promotion management : JPM
Marketing intelligence & planning
Journal of service management
4
European Sport management quarterly : ESMQ
3
The journal of services marketing
3
AMS review : official publication of the Academy of Marketing Science
2
European journal of marketing : EJM
2
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Marketing theory
2
Psychology & marketing
2
Research in consumer behavior
2
The TQM journal : the international review of organizational improvement
2
The service industries journal
2
Administrative Sciences : open access journal
1
Asian journal of business and accounting : AJBA
1
Australasian marketing journal
1
Central European business review : CEBR
1
European business review
1
European journal of marketing
1
Handbook of developments in consumer behaviour
1
Handbook of research on customer engagement
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of business environment : IJBE
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of innovation and technology management : IJITM
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of services, economics and management
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing management : MM
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ECONIS (ZBW)
9
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1
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
2
Service encounter and repurchase intention in fitness centers : perceived value as a mediator and service innovativeness as a moderator
Wang, Fong Jia
;
Chiu, Weisheng
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 145-167
Persistent link: https://www.econbiz.de/10014232455
Saved in:
3
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
6
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
7
Creating shopper value : co-creation roles, in-store self-service technology use, and value differentiation
Turner, Tobin
;
Shockley, Jeff
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 311-327
Persistent link: https://www.econbiz.de/10010399904
Saved in:
8
The evoking power of servicescapes : consumers' inferences of manipulative intent following service environment-driven evocations
Lunardo, Renaud
;
Roux, Dominique
;
Chaney, Damien
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 6097-6105
Persistent link: https://www.econbiz.de/10011597718
Saved in:
9
Customer relationship management : the evolving role of customer data
Saarijärvi, Hannu
;
Karjaluoto, Heikki
;
Kuusela, Hannu
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 584-600
Persistent link: https://www.econbiz.de/10010226626
Saved in:
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