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~isPartOf:"International marketing review"
~subject:"International market entry"
~subject:"Markenartikel"
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International market entry
Markenartikel
Internationaler Markteintritt
69
International marketing
63
Brand management
61
Internationales Marketing
61
Markenführung
61
Multinationales Unternehmen
57
Transnational corporation
57
Consumer behaviour
53
Konsumentenverhalten
53
Marketing management
46
Marketingmanagement
46
Brand image
43
Markenimage
43
Globalisierung
39
Globalization
39
KMU
29
SME
29
Firm performance
25
Unternehmenserfolg
25
Brand
22
Emerging economies
22
Schwellenländer
22
Strategic management
21
Strategisches Management
21
Designation of origin
19
Herkunftsbezeichnung
19
Internationalization
18
China
17
Innovation
14
Resource-based view
13
Ressourcenorientierter Ansatz
13
Beziehungsmarketing
12
Relationship marketing
12
Export
10
Innovation management
10
Innovationsmanagement
10
Marketing
10
Welt
10
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84
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90
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90
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5
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5
Case study
4
Fallstudie
4
Mehrbändiges Werk
3
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3
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1
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1
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English
90
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Tarba, Shlomo Yedidia
5
Mellahi, Kamel
4
Vrontis, Demetris
4
Ahammad, Mohammad F.
3
Shoham, Aviv
3
Agnihotri, Arpita
2
Arslan, Ahmad
2
Baum, Matthias
2
Bhattacharya, Saurabh
2
Czinkota, Michael R.
2
Ge, Jiaye
2
Gnizy, Itzhak
2
Khan, Zaheer
2
Liu, Yipeng
2
Malhotra, Shavin
2
Martín Martín, Oscar
2
Sui, Sui
2
Thrassou, Alkis
2
Yannopoulou, Natalia
2
Zahoor, Nadia
2
Ahmed, Farhad Uddin
1
Akram, M. S.
1
Alexander, Nicholas
1
Arli, Denni
1
Bai, Huifeng
1
Baker, William E.
1
Batsakis, Georgios
1
Bembom, Michael
1
Boateng, Agyenim
1
Bortoluzzi, Guido
1
Buchanan-Oliver, Margo
1
Buck, Trevor
1
Bustinza, Oscar F.
1
Cabanelas, Pablo
1
Caputo, Francesco
1
Cavusgil, S. Tamer
1
Chakrabarti, Ronika
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chauri, Pervez N.
1
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Published in...
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International marketing review
Journal of business research : JBR
364
The journal of brand management : an international journal
245
International business review : the official journal of the European International Business Academy
222
The journal of product & brand management
195
Journal of retailing and consumer services
151
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
145
Journal of world business : JWB
115
Management international review : mir ; journal of international business
106
SpringerLink / Bücher
96
Journal of international management
86
Journal of international entrepreneurship
75
European journal of marketing : EJM
68
European journal of international management : EJIM
57
Journal of strategic marketing
55
Industrial marketing management : the international journal for industrial and high-tech firms
54
Psychology & marketing
50
Asia Pacific journal of marketing and logistics
48
Journal of East-West business
47
Journal of international marketing
46
Multinational business review
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
41
Journal of global marketing
40
Business horizons
38
Journal of marketing
36
International journal of hospitality management
35
The service industries journal
34
Discussion paper / Centre for Economic Policy Research
33
Entrepreneurial business and economics review : EBER
33
Europäische Hochschulschriften / 5
33
International journal of business and globalisation : IJBG
33
International journal of emerging markets
33
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
Thunderbird international business review
33
Journal of fashion marketing and management
32
Journal of the Academy of Marketing Science
32
Asian business & management
31
International journal of globalisation and small business : IJGSB
31
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ECONIS (ZBW)
90
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
3
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
4
International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia
;
Khan, Zaheer
;
Arslan, Ahmad
;
Khan, Huda
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 755-782
Persistent link: https://www.econbiz.de/10013396319
Saved in:
5
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
6
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
7
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
8
Network bricolage of international entrepreneurs for new market entry : a cross-national study of small biotech firms
Yang, Man
;
Leppäaho, Tanja
- In:
International marketing review
40
(
2023
)
7
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014470398
Saved in:
9
Foreign market entry modes for servitization under diverse macroenvironmental conditions : taxonomy and propositions
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
International marketing review
40
(
2023
)
4
,
pp. 561-584
Persistent link: https://www.econbiz.de/10014469931
Saved in:
10
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
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