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International marketing
132
Internationales Marketing
132
Consumer behaviour
45
Konsumentenverhalten
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Brand management
26
Markenführung
26
Marketing management
25
Marketingmanagement
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Markenimage
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Internationaler Markteintritt
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Unternehmenserfolg
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Globalisierung
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Article
117
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128
Aufsatz in Zeitschrift
128
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English
132
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Papadopoulos, Nicolas G.
4
Shoham, Aviv
4
Vrontis, Demetris
4
Cleveland, Mark
3
Gnizy, Itzhak
3
Hadjielias, Elias
3
Leonidou, Leonidas C.
3
Mooij, Marieke K. de
3
Samiee, Saeed
3
Slater, Stephanie
3
Sousa, Carlos M. P.
3
Tarba, Shlomo Yedidia
3
Thrassou, Alkis
3
Zahoor, Nadia
3
Andriopoulos, Constantine
2
Barnes, Bradley R.
2
Brewer, Paul
2
Cadogan, John W.
2
Calantone, Roger J.
2
Christofi, Michael
2
Chung, Henry F. L.
2
Craig, C. S.
2
Del Giudice, Manlio
2
Fastoso, Fernando
2
Ghauri, Pervez N.
2
Griffith, David A.
2
Guzman, Francisco
2
He, Xinming
2
Japutra, Arnold
2
Jean, Ruey-Jer Bryan
2
Jeong, Insik
2
Katsikeas, Constantine S.
2
Khan, Zaheer
2
Kim, Daekwan
2
Kvasova, Olga
2
Magnusson, Peter
2
Miller, Chip E.
2
Mitręga, Maciej
2
Monkhouse, Lien Le
2
Oh, Chang Hoon
2
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International marketing review
Journal of business research : JBR
134
Journal of international marketing
121
Journal of global marketing
111
Journal of marketing
76
Business horizons
58
Europäische Hochschulschriften / 5
58
SpringerLink / Bücher
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
51
Working paper / National Bureau of Economic Research, Inc.
48
European journal of marketing : EJM
44
International business review : the official journal of the European International Business Academy
44
NBER working paper series
39
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
38
Advances in international marketing
37
NBER Working Paper
34
Journal of international consumer marketing
33
Esomar congress
32
Energy economics
31
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
31
Management international review : mir ; journal of international business
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
29
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und Bankmanagement
27
Journal of the Academy of Marketing Science
27
Handbook of research in international marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe
24
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
24
Arbeitspapier / Institut für Marketing, Universität Mannheim
23
Marketing : ZFP ; journal of research and management
22
The journal of business & industrial marketing
22
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
21
IO-Management-Zeitschrift
21
International journal of forecasting
21
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ECONIS (ZBW)
132
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
How international marketers make decisions : exploring approaches to learning and using heuristics
Guercini, Simone
;
Freeman, Susan
- In:
International marketing review
40
(
2023
)
3
,
pp. 429-451
Persistent link: https://www.econbiz.de/10014381213
Saved in:
3
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
4
Social media and international business : views and conceptual framing
Saari, Matti
;
Haapanen, Lauri
;
Hurmelinna-Laukkanen, Pia
- In:
International marketing review
39
(
2022
)
7
,
pp. 25-45
Persistent link: https://www.econbiz.de/10013532329
Saved in:
5
International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia
;
Khan, Zaheer
;
Arslan, Ahmad
;
Khan, Huda
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 755-782
Persistent link: https://www.econbiz.de/10013396319
Saved in:
6
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
7
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
8
International dynamic marketing capabilities and international performance during the pandemic : a study of export manufacturers from Poland
Ciszewska-Mlinarič, Mariola
;
Siemieniako, Dariusz
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 162-198
Persistent link: https://www.econbiz.de/10014524780
Saved in:
9
Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
Saved in:
10
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
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