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~isPartOf:"Journal of advertising"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Markenführung
Werbung
Advertising effects
85
Werbewirkung
85
Advertising
58
Consumer behaviour
38
Konsumentenverhalten
38
Internet marketing
10
Online-Marketing
10
USA
9
United States
9
Print advertising
8
Printwerbung
8
Emotion
7
Gender
7
Geschlecht
7
Brand image
6
Markenimage
6
Bibliometrics
5
Bibliometrie
5
Brand management
5
Children
4
Kinder
4
Psychology of advertising
4
Social Marketing
4
Social marketing
4
Werbepsychologie
4
Arzneimittel
3
Cognition
3
Comparison
3
Fernsehwerbung
3
Fundraising
3
Humor
3
Kognition
3
Personality psychology
3
Persönlichkeitspsychologie
3
Pharmaceuticals
3
Product Placement
3
Product placement
3
Television advertising
3
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Article
61
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61
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English
61
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Torres, Ivonne M.
3
Evans, Nathaniel J.
2
Huh, Jisu
2
Luna-Nevarez, Cuauhtemoc
2
Russell, Cristel Antonia
2
Wilson, Rick T.
2
Yoon, Hye Jin
2
Aalberts, Robert J.
1
Akhavan, Roya
1
Ang, Lawrence
1
Anghelcev, George
1
Appiah, Osei
1
Avant, J. Adam
1
Avery, Elizabeth Johnson
1
Bakir, Aysen
1
Beard, Elizabeth
1
Bee, Colleen
1
Beentjes, Johannes W.
1
Beerli-Palacio, Asunción
1
Bosman, Jan A. M.
1
Burgess, Amelie Jay
1
Campbell, Colin L.
1
Chan, Eugene Y.
1
Chang, Chia-hsin
1
Chapa, Sindy
1
Chelminski, Piotr
1
Cheung, Wah-leung
1
Childers, Courntey Carpenter
1
Choi, Yunmi
1
Chou, Hsuan-yi
1
Coleman, Catherine A.
1
Connors, Scott
1
Cui, Yuanyuan
1
Das, Gopal
1
Daugherty, Terry
1
De Jans, Steffi
1
Deitz, George
1
Dolan, Rebecca M.
1
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1
Ehrich, Kristine R.
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Journal of advertising
Journal of current issues and research in advertising : JCIRA
International journal of advertising : the review of marketing communications
176
Journal of business research : JBR
137
International journal of advertising : the quarterly review of marketing communications
136
Journal of marketing communications
126
Journal of advertising : official publication of the American Academy of Advertising
110
Journal of advertising research
105
Journal of promotion management : JPM
69
Journal of promotion management : innovations in planning and applied research
62
Psychology & marketing
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
International journal of internet marketing and advertising : IJIMA
47
Journal of retailing and consumer services
44
European journal of marketing : EJM
38
The journal of product & brand management
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing research : JMR
32
Health marketing quarterly
31
Marketing letters : a journal of research in marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
SpringerLink / Bücher
29
Journal of current issues and research in advertising
27
The journal of brand management : an international journal
27
Journal of global marketing
26
Journal of marketing
25
Marketing : ZFP ; journal of research and management
25
Young consumers : insight and ideas for responsible marketers
25
Asia Pacific journal of marketing and logistics
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of marketing research
19
International journal of hospitality management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of the Academy of Marketing Science
18
Marketing intelligence & planning
18
International journal of consumer studies
17
Quantitative marketing and economics : QME
17
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ECONIS (ZBW)
61
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1
Inclusive advertising for a better world
Viglia, Giampaolo
;
Tsai, Wanhsiu Sunny
;
Das, Gopal
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 643-646
Persistent link: https://www.econbiz.de/10014422127
Saved in:
2
The effects of in-stream video advertising on ad information encoding : a neurophysiological study
Lee, Seungji
;
Kim, Jooyoung
;
Read, Glenna L.
;
Kim, Sung-Phil
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10014575283
Saved in:
3
Can personalized recommendations in charity advertising boost donation? : the role of perceived autonomy
Lv, Linxiang
;
Huang, Minxue
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10014575200
Saved in:
4
Making ads stick : role of metaphors in improving advertising memory
Beard, Elizabeth
;
Henninger, Nicole M.
;
Venkatraman, Vinod
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 86-103
Persistent link: https://www.econbiz.de/10014575205
Saved in:
5
More than shapes : the silhouette effect in advertising
Trinh, Can
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 104-125
Persistent link: https://www.econbiz.de/10014575210
Saved in:
6
Transcendent brand activism advertising : explicating the roles of color and message framing in advertising effectiveness
Zhou, Xuan
;
Lou, Chen
;
Huang, Xun Irene
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10014575219
Saved in:
7
How to allocate white space in ad design? : the impact of product layouts on perceived entitativity and advertising performance
Yu, Zhihao
;
Ponomarenko, Veronika
;
Liska, Luke Ingalls
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 215-229
Persistent link: https://www.econbiz.de/10014575227
Saved in:
8
Are concave ads more persuasive? : the role of immersion
Wang, Liangyan
;
Gohary, Ali
;
Chan, Eugene Y.
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 230-241
Persistent link: https://www.econbiz.de/10014575230
Saved in:
9
Driving impact through inclusive advertising : an examination of award-winning gender-inclusive advertising
Zayer, Linda Tuncay
;
Coleman, Catherine A.
;
Gurrieri, Lauren
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10014422128
Saved in:
10
Body as a process versus body as an object : the consequences of how larger-bodied women are portrayed in health-related advertising
Naidu, Deepika
;
Perkins, Andrew W.
;
Howlett, Elizabeth
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 666-687
Persistent link: https://www.econbiz.de/10014422129
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