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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand"
~subject:"Viral marketing"
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Search: subject_exact:"Impact of advertising"
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Brand
Viral marketing
Advertising effects
321
Werbewirkung
321
Advertising
140
Werbung
138
Consumer behaviour
112
Konsumentenverhalten
112
USA
53
United States
53
Internet marketing
40
Online-Marketing
40
Brand image
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Markenimage
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Psychology of advertising
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Werbepsychologie
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Brand management
24
Markenführung
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Experiment
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Fernsehwerbung
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Television advertising
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Computerspiel
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Emotion
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Video game
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Markenartikel
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Children
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Green marketing
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Advertising planning
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Septianto, Felix
4
Dahlén, Micael
2
Quach, Sara
2
Rosengren, Sara
2
Thaichon, Park
2
Ahn, Jungsun
1
Bambauer-Sachse, Silke
1
Baumann, Chris
1
Berthon, Pierre R.
1
Beverland, Michael B.
1
Bhadury, Roop K.
1
Brown, Mark R.
1
Buijzen, Moniek
1
Campbell, Colin
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Catwright, Joanna
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Chen, Haipeng
1
Chiew, Tung Moi
1
Cho, Soyoen
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Choi, Jinyoung
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Chong, Amy
1
Dwivedi, Yogesh Kumar
1
Eisend, Martin
1
Faber, Ronald J.
1
Foos, Adrienne E.
1
Geng, Shuang
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Guo, Xiaoling
1
Hamin, Hamin
1
Huh, Jisu
1
Islam, Rubina
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Jamil, Raja Ahmed
1
Jham, Vimi
1
Jublee, Daniel Inbaraj
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Kareklas, Ioannis
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Kasilingam, Dharun Lingam
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Katsumata, Sotaro
1
Keeling, Debbie
1
Keeling, Kathleen
1
Kemper, Joya A.
1
Kim, Hyojung
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of retailing and consumer services
Journal of business research : JBR
35
Journal of marketing communications
26
The journal of product & brand management
25
International journal of advertising : the review of marketing communications
21
International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising research
16
Journal of promotion management : innovations in planning and applied research
15
Psychology & marketing
15
The journal of brand management : an international journal
15
Journal of promotion management : JPM
14
International journal of internet marketing and advertising : IJIMA
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
European journal of marketing : EJM
9
Journal of the Academy of Marketing Science
9
Marketing letters : a journal of research in marketing
9
Asia Pacific journal of marketing and logistics
8
Marketing : ZFP ; journal of research and management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Marketing intelligence & planning
6
A master class in brand planning : the timeless works of Stephen King
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The journal of consumer marketing
5
Cogent business & management
4
International journal of consumer studies
4
Journal of global fashion marketing : JGfM
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Australasian marketing journal
3
Electronic commerce research
3
EuroMed journal of business
3
European journal of marketing
3
European journal of operational research : EJOR
3
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ECONIS (ZBW)
30
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
3
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
4
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
5
"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
Saved in:
6
The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure
Kuang, Di
;
Ma, Baolong
;
Wang, Hong
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169658
Saved in:
7
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
8
Warmth or competence : brand anthropomorphism, social exclusion, and advertisement effectiveness
Liu, Fu
;
Wei, Haiying
;
Zhu, Zhenzhong
;
Chen, Haipeng
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364472
Saved in:
9
The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention : investigating the bias effect of heuristic information processing
Tan, Yingsi
;
Geng, Shuang
;
Katsumata, Sotaro
;
Xiong, Xiaojun
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665878
Saved in:
10
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
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