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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Markenartikel"
~subject:"United States"
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Search: subject_exact:"Impact of advertising"
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Markenartikel
United States
Advertising effects
236
Werbewirkung
236
Advertising
104
Werbung
104
USA
49
Consumer behaviour
45
Konsumentenverhalten
45
Psychology of advertising
29
Werbepsychologie
29
Computerspiel
21
Fernsehwerbung
21
Television advertising
21
Video game
21
Target group
19
Zielgruppe
19
Experiment
18
Brand image
17
Markenimage
17
Internet marketing
15
Online-Marketing
15
Product Placement
15
Product placement
15
Advertising planning
13
Children
13
Green marketing
13
Kinder
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Werbeplanung
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Öko-Marketing
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Creativity
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Forschung
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Kreativität
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Research
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Emotion
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Gewalt
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Print advertising
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Printwerbung
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56
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McQuarrie, Edward F.
3
Muehling, Darrel D.
3
Phillips, Barbara J.
3
An, Soontae
2
Bakir, Aysen
2
Burton, Scot
2
Dahlén, Micael
2
Kareklas, Ioannis
2
Rosengren, Sara
2
Russell, Cristel Antonia
2
Yoon, Hye Jin
2
Ahn, Jungsun
1
Armstrong Soule, Catherine A.
1
Ashley, Christy
1
Bennett, Gregg
1
Beverland, Michael B.
1
Bickart, Barbara A.
1
Biocca, Frank A.
1
Blackford, Benjamin J.
1
Bohil, Corey J.
1
Buijzen, Moniek
1
Carlson, Jeffrey R.
1
Carlson, Les
1
Cheong, Yunjae
1
Cho, Soyoen
1
Choi, Yung Kyun
1
Coleman, Catherine A.
1
Cronin, J. J.
1
Davis, Cassandra
1
De Gregorio, Federico
1
Delbaere, Marjorie
1
Eisend, Martin
1
Evans, Nathaniel J.
1
Faber, Ronald J.
1
Fox, Alexa K.
1
Fox, Gavin L.
1
Gentry, James W.
1
Grube, Joel W.
1
Gulas, Charles S.
1
Haley, Eric
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
72
Journal of business research : JBR
36
International journal of advertising : the quarterly review of marketing communications
31
Journal of marketing communications
29
Psychology & marketing
27
Journal of promotion management : JPM
26
The journal of product & brand management
24
International journal of advertising : the review of marketing communications
19
Journal of retailing and consumer services
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
The journal of brand management : an international journal
14
Journal of promotion management : innovations in planning and applied research
11
Marketing letters : a journal of research in marketing
11
Asia Pacific journal of marketing and logistics
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of current issues and research in advertising : JCIRA
10
The journal of consumer marketing
10
Journal of marketing
9
Journal of the Academy of Marketing Science
9
Working paper / National Bureau of Economic Research, Inc.
9
American journal of agricultural economics
8
International journal of internet marketing and advertising : IJIMA
8
International journal of pharmaceutical and healthcare marketing : IJPHM
7
Journal of international consumer marketing
7
Journal of marketing theory and practice
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing : ZFP ; journal of research and management
7
European journal of marketing : EJM
6
Health marketing quarterly
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
A master class in brand planning : the timeless works of Stephen King
5
Faculty & research / Insead : working paper series
5
International journal of hospitality management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing intelligence & planning
5
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ECONIS (ZBW)
56
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1
Understanding graphic pictorial warnings in advertising : a replication and extension
Davis, Cassandra
;
Burton, Scot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10011453856
Saved in:
2
African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
Saved in:
3
Going native : effects of disclosure position and language on the recognition and evaluation of online native advertising
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10011486853
Saved in:
4
Calling it out : the impact of national identity on consumer response to ads with a patriotic theme
Yoo, Jinnie Jinyoung
;
Lee, Wei-Na
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 244-255
Persistent link: https://www.econbiz.de/10011486903
Saved in:
5
Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.
;
Armstrong Soule, Catherine A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
Saved in:
6
Effective luxury-brand advertising : the ES-IF matching (entity-symbolic versus incremental-functional) model
Kwon, JaeHwan
;
Seo, Yuri
;
Ko, Dongwoo
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 459-471
Persistent link: https://www.econbiz.de/10011633860
Saved in:
7
Local or global image? The role of consumers' local-global identity in code-switched ad effectiveness among monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 482-497
Persistent link: https://www.econbiz.de/10011633866
Saved in:
8
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
9
Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
10
The myth/fact message frame and persuasion in advertising : enhancing attitudes toward the mentally ill
Yeh, Marie A.
;
Jewell, Robert D.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 161-172
Persistent link: https://www.econbiz.de/10011292305
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