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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Marketing"
~subject:"Perception"
~subject:"United States"
~type_genre:"Article in journal"
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Search: subject_exact:"Internet-Werbung"
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Marketing
Perception
United States
Internet marketing
29
Online-Marketing
29
Advertising effects
15
Werbewirkung
15
Consumer behaviour
8
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8
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Bae, Beom Jun
1
Bahl, Shalini
1
Bellman, Steven
1
Donthu, Naveen
1
Evans, Nathaniel J.
1
Jin, Seung-a Annie
1
Lee, Doo-hee
1
Liu, Yuping
1
Lwin, May O.
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Milne, George R.
1
Miyazaki, Anthony D.
1
Paek, Hye-jin
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Phua, Joe
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Rask, Amy
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Robinson, Jennifer A.
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Rohm, Andrew
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Shrum, L. J.
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Stanaland, Andrea J. S.
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Taylor, Charles Raymond
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Treleaven-Hassard, Shiree
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Varan, Duane
1
Wojdynski, Bartosz W.
1
Yaveroglu, Idil
1
Yeu, Minsun
1
Yoon, Hee-sook
1
Yu, Jay Hyunjae
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
26
Journal of business research : JBR
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of internet marketing and advertising : IJIMA
16
International journal of electronic marketing and retailing : IJEMR
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Business horizons
7
Journal of retailing and consumer services
7
The journal of product & brand management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing education : JME
6
Journal of travel and tourism marketing
6
MIT sloan management review
6
Young consumers : insight and ideas for responsible marketers
6
International journal of e-business research : an official publication of the Information Resources Management Association
5
Journal of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Technological forecasting & social change : an international journal
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
International journal of hospitality management
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of fashion marketing and management
4
Journal of internet commerce
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of marketing research : JMR
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Omega : the international journal of management science
4
Psychology & marketing
4
Sport management review
4
Cogent business & management
3
Electronic commerce research
3
European journal of marketing
3
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Going native : effects of disclosure position and language on the recognition and evaluation of online native advertising
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10011486853
Saved in:
2
Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identifi...
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
Saved in:
3
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
4
Getting the balance right : commercial loading in online video programs
Bellman, Steven
;
Treleaven-Hassard, Shiree
;
Robinson, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
Saved in:
5
Self-regulatory safeguards and the online privacy of preteen children : implications for the advertising industry
Miyazaki, Anthony D.
;
Stanaland, Andrea J. S.
;
Lwin, May O.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 79-91
Persistent link: https://www.econbiz.de/10003931181
Saved in:
6
If it's legal, is it acceptable? : consumer reactions to online covert marketing
Milne, George R.
;
Rohm, Andrew
;
Bahl, Shalini
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 107-122
Persistent link: https://www.econbiz.de/10003931186
Saved in:
7
Is on-line health promotion culture-bound? : cultural characteristics manifested in US and South Korean antismoking web sites
Paek, Hye-jin
;
Yu, Jay Hyunjae
;
Bae, Beom Jun
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10003833406
Saved in:
8
A dual-process model of interactivity effects
Liu, Yuping
;
Shrum, L. J.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
Saved in:
9
Advertising repetition and placement issues in on-line environments
Yaveroglu, Idil
;
Donthu, Naveen
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
Saved in:
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