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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Low-cost strategy"
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Search: subject_exact:"Penetration pricing"
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Low-cost strategy
Niedrigpreisstrategie
20
Preismanagement
10
Pricing strategy
10
Consumer behaviour
9
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9
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8
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Journal of business research : JBR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of air transport management
144
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of retailing
13
Journal of retailing and consumer services
13
Tourism economics : the business and finance of tourism and recreation
10
Journal of revenue and pricing management
9
Journal of marketing research : JMR
8
Handbook of low cost airlines : strategies, business processes and market environment
7
Journal of marketing
6
Journal of travel and tourism marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Quantitative marketing and economics : QME
6
Review of industrial organization : RIO
6
The international journal of human resource management
6
International journal of industrial organization
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
European journal of operational research : EJOR
4
Harvard business review : HBR
4
Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Research in transportation economics
4
Retail supply chain management : quantitative models and empirical studies
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Strategic management in the aviation industry
4
ZEW discussion papers
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Advances in airline economics : competition policy and antitrust
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Das Discount-Phänomen : eine 360-Grad-Betrachtung
3
Economics of transportation : the official journal of the International Transportation Economics Association
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European research studies
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Harvard-Business-Manager : das Wissen der Besten
3
International journal of revenue management : IJRM
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Journal of business strategy
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Journal of the Academy of Marketing Science
3
Journal of transport economics & policy : JTEP
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Journal of transport economics and policy
3
Modern economy
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ECONIS (ZBW)
20
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1
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
2
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
3
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
4
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
5
Low-price guarantees in a dual channel of distribution
Jiang, Juncai
;
He, Chuan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012623426
Saved in:
6
Optimal depth and timing of price promotions in a vertically differentiated product line
Zhang, Zelin
;
Dong, Xiaodan
;
Mantrala, Murali K.
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 215-228
Persistent link: https://www.econbiz.de/10011802570
Saved in:
7
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
8
Presenting comparative price promotions vertically or horizontally : does it matter?
Feng, Shan
;
Suri, Rajneesh
;
Chao, Mike Chen-Ho
;
Koç, Ümit
- In:
Journal of business research : JBR
76
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011713623
Saved in:
9
An investigation of customer satisfaction with low-cost and full-service airline companies
Kos Koklič, Mateja
;
Kukar-Kinney, Monika
;
Vegelj, Spela
- In:
Journal of business research : JBR
80
(
2017
),
pp. 188-196
Persistent link: https://www.econbiz.de/10011771489
Saved in:
10
Pricing with prescheduled sales
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
Saved in:
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