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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Evaluation"
~subject:"Innovation"
~subject:"Konsumentenverhalten"
~type:"article"
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Evaluation
Innovation
Konsumentenverhalten
Customer value
112
Kundenwert
112
Beziehungsmarketing
66
Relationship marketing
66
Betriebliche Wertschöpfung
41
Value creation
41
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36
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Ko, Eunju
3
Gligor, David M.
2
Russo, Ivan
2
Aiello, Gaetano
1
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An, Myoung-a
1
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1
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1
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1
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1
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1
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1
Confente, Ilenia
1
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1
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1
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Journal of business research : JBR
The journal of business & industrial marketing
Journal of retailing and consumer services
36
Industrial marketing management : the international journal for industrial and high-tech firms
19
International journal of hospitality management
16
The journal of product & brand management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of service management
8
Cogent business & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Technological forecasting & social change : an international journal
7
Business horizons
6
Journal of the Academy of Marketing Science
6
The TQM journal : the international review of organizational improvement
6
The service industries journal
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Journal of customer behaviour
5
Journal of hospitality and tourism insights
5
Journal of marketing
5
Journal of marketing analytics : JMA
5
Journal of marketing research : JMR
5
Journal of service research : JSR
5
Journal of travel and tourism marketing
5
The journal of brand management : an international journal
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Tourism management : research, policies, practice
5
Handbook of research on customer equity in marketing
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of electronic commerce : IJEC
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business economics and management
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of service theory and practice : JSTP
4
Journal of strategic marketing
4
Journal of vacation marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Service business
4
The journal of services marketing
4
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ECONIS (ZBW)
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1
Value co-creation on a shared healthcare platform : impact on service innovation, perceived value and patient welfare
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, Md Afnan
- In:
Journal of business research : JBR
140
(
2022
),
pp. 95-106
Persistent link: https://www.econbiz.de/10013040704
Saved in:
2
How to create more customer value in independent shops : a set-theoretic approach to value creation
Peng, Peng
;
Jacobs, Sofie
;
Cambré, Bart
- In:
Journal of business research : JBR
146
(
2022
),
pp. 241-250
Persistent link: https://www.econbiz.de/10013271393
Saved in:
3
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
4
Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas
;
Obesso, María Mercedes de
- In:
Journal of business research : JBR
123
(
2021
),
pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
Saved in:
5
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
6
The power of social influence and customer-firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value
Cambra-Fierro, Jesús
;
Gao, Lily
;
Melero-Polo, Iguácel
- In:
Journal of business research : JBR
125
(
2021
),
pp. 103-119
Persistent link: https://www.econbiz.de/10012494048
Saved in:
7
Customer comeback : empirical insights into the drivers and value of returning customers
Meire, Matthijs
- In:
Journal of business research : JBR
127
(
2021
),
pp. 193-205
Persistent link: https://www.econbiz.de/10012494367
Saved in:
8
Predicting customer value per product : from RFM to RFM/P
Heldt, Rodrigo
;
Silveira, Cleo Schmitt
;
Luce, Fernando Bins
- In:
Journal of business research : JBR
127
(
2021
),
pp. 444-453
Persistent link: https://www.econbiz.de/10012494420
Saved in:
9
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
10
Customer engagement, customer equity and repurchase intention in mobile apps
Ho, Mia Hsiao-Wen
;
Chung, Henry F. L.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 13-21
Persistent link: https://www.econbiz.de/10012417309
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