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~isPartOf:"Journal of consumer affairs : official publication of the American Council on Consumer Interests"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Einzelhandel"
~subject:"USA"
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Search: subject_exact:"Herstellermarke"
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Einzelhandel
USA
Brand
41
Markenartikel
41
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
16
Markenführung
16
United States
11
Brand image
9
Markenimage
9
Theorie
9
Theory
9
Advertising
6
Werbung
6
Bayes-Statistik
5
Bayesian inference
5
Advertising effects
4
Experiment
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Werbewirkung
4
Distribution channel
3
Game theory
3
Handelsmarke
3
Internet marketing
3
Logit model
3
Logit-Modell
3
Online-Marketing
3
Preismanagement
3
Pricing strategy
3
Retail trade
3
Spieltheorie
3
Store brand
3
Vertriebsweg
3
CRM
2
Competition
2
Decision under uncertainty
2
Entscheidung unter Unsicherheit
2
Großbritannien
2
Market research
2
Marktforschung
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Article
13
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13
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13
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English
13
Author
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Agrawal, Jagdish
1
Ailawadi, Kusum L.
1
Allenby, Greg M.
1
Bawa, Kapil
1
Blattberg, Robert C.
1
Brazell, Jeff D.
1
Carroll, Norman V.
1
Chandukala, Sandeep R.
1
Chen, Alexander
1
Chen, Jack Xinlei
1
Cutright, Keisha M.
1
Dhar, Tirtha
1
Dotson, Jeffrey P.
1
Erdem, Tülin
1
Fitzsimons, Gavan J.
1
Friedman, Monroe
1
Geyskens, Inge
1
Grimm, Pamela E.
1
Hansen, Karsten T.
1
Harlam, Bari A.
1
John, George
1
Narasimhan, Chakravarthi
1
Narasimhan, Om
1
Nasser, Sherif
1
Richardson, Paul S.
1
Rutz, Oliver J.
1
Shachar, Ron
1
Singh, Vishal
1
Siridhara, Chanaporn
1
Sonnier, Garrett P.
1
Steenkamp, Jan-Benedict E. M.
1
Turcic, Danko
1
Wisniewski, Kenneth J.
1
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
45
The journal of brand management : an international journal
19
Journal of business research : JBR
18
Journal of retailing
17
The journal of product & brand management
15
European journal of operational research : EJOR
10
International journal of retail & distribution management
9
The international review of retail, distribution and consumer research
9
European journal of marketing : EJM
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Working paper / National Bureau of Economic Research, Inc.
7
Psychology & marketing
6
Review of industrial organization : RIO
6
The journal of consumer marketing
6
Transportation research / E : an international journal
6
International journal of production economics
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail and distribution management
5
Journal of marketing channels : ... distribution systems, strategy, and management
5
Marketing letters : a journal of research in marketing
5
Report / Marketing Science Institute
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Business horizons
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of economics & management strategy : JEMS
4
Journal of fashion marketing and management
4
Journal of marketing
4
Journal of marketing management : MM
4
Report / Marketing Science Institute / Marketing Science Institute
4
SpringerLink / Bücher
4
The Trademark reporter
4
The journal of business : B
4
The journal of industrial economics
4
Tuck School of Business working paper / Tuck School of Business at Dartmouth
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
American journal of agricultural economics
3
Applied economics
3
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ECONIS (ZBW)
13
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1
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10
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13
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date (oldest first)
1
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
2
National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
3
Bayesian analysis of hierarchical effects
Chandukala, Sandeep R.
;
Dotson, Jeffrey P.
;
Brazell, Jeff D.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 123-133
Persistent link: https://www.econbiz.de/10008905585
Saved in:
4
Brands : the opiate of the nonreligious masses?
Shachar, Ron
;
Erdem, Tülin
;
Cutright, Keisha M.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 92-110
Persistent link: https://www.econbiz.de/10008905589
Saved in:
5
The evolution of internal market structure
Rutz, Oliver J.
;
Sonnier, Garrett P.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 274-289
Persistent link: https://www.econbiz.de/10009006847
Saved in:
6
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
Saved in:
7
Market structure across retail formats
Hansen, Karsten T.
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 656-673
Persistent link: https://www.econbiz.de/10003884999
Saved in:
8
Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
Saved in:
9
The relationship between warranty and product reliability
Agrawal, Jagdish
- In:
Journal of consumer affairs : official publication of …
30
(
1996
)
2
,
pp. 421-443
Persistent link: https://www.econbiz.de/10001209625
Saved in:
10
Modeling inertia and variety seeking tendencies in brand choice behavior
Bawa, Kapil
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
3
,
pp. 263-278
Persistent link: https://www.econbiz.de/10001093002
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