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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing"
~person:"Grewal, Dhruv"
~person:"Kwak, Hyokjin"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Consumer behaviour
10
Konsumentenverhalten
10
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Preis
3
Price
3
Beziehungsmarketing
2
Brand
2
Markenartikel
2
Preismanagement
2
Pricing strategy
2
Relationship marketing
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Social Web
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Social web
2
USA
2
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brand anthropomorphization
2
2006-2008
1
Advertising
1
Advertising effects
1
Benzin
1
Börsenkurs
1
Confidence
1
Data Mining
1
Data mining
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Einzelhandel
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Einzelhandelspreis
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Emotion
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Estimation
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Food retailing
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Gasoline
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Gerechtigkeit
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Hedonic price index
1
Hedonischer Preisindex
1
Internet marketing
1
Justice
1
Lebensmitteleinzelhandel
1
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1
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Article
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English
10
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Grewal, Dhruv
Kwak, Hyokjin
Palmatier, Robert W.
7
Haws, Kelly L.
6
Kumar, V.
6
Eckhardt, Giana M.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hassan, Louise M.
4
Houston, Mark B.
4
Schreier, Martin
4
Spears, Nancy
4
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Belk, Russell W.
3
Bijmolt, Tammo H. A.
3
Biswas, Dipayan
3
Botti, Simona
3
Buchanan-Oliver, Margo
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Fang, Eric
3
Ferraro, Rosellina
3
Gentina, Elodie
3
Gentry, James W.
3
Hamilton, Kathy
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Lamberton, Cait
3
Liu, Yan
3
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Journal of consumer behaviour : an international research review
Journal of marketing
Journal of retailing
13
Journal of the Academy of Marketing Science
10
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
International journal of advertising : the quarterly review of marketing communications
4
MSI reports : working paper series
4
Psychology & marketing
4
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Review of marketing research
1
The journal of consumer marketing
1
The journal of product & brand management
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ECONIS (ZBW)
10
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1
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10
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10
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date (oldest first)
1
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
2
In-store mobile phone use and customer shopping behavior : evidence from the field
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Beitelspacher, …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 102-126
Persistent link: https://www.econbiz.de/10011880550
Saved in:
3
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
4
The impact of dynamic presentation format on consumer preferences for hedonic products and services
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Townsend, Claudia
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 34-49
Persistent link: https://www.econbiz.de/10011410745
Saved in:
5
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
6
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
7
Name-letters and birthday-numbers : implicit egotism effects in pricing
Coulter, Keith S.
;
Grewal, Dhruv
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 102-120
Persistent link: https://www.econbiz.de/10010360372
Saved in:
8
When humanizing brands goes wrong : the detrimental effect of brand anthropomorphization amid product wrongdoings
Puzakova, Marina
;
Kwak, Hyokjin
;
Rocereto, Joseph F.
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 81-100
Persistent link: https://www.econbiz.de/10009747821
Saved in:
9
An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Ma, Yu
;
Ailawadi, Kusum L.
;
Gauri, Dinesh K.
;
Grewal, Dhruv
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 18-35
Persistent link: https://www.econbiz.de/10008935845
Saved in:
10
Regret from postpurchase discovery of lower market prices : do price refunds help?
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 124-138
Persistent link: https://www.econbiz.de/10009384655
Saved in:
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