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~isPartOf:"Journal of consumer marketing"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Lebensmittelhandel"
~subject:"Markenimage"
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Search: subject_exact:"Markenloyalität"
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Internet marketing
Lebensmittelhandel
Markenimage
Brand loyalty
31
Markentreue
31
Beziehungsmarketing
30
Consumer behaviour
30
Konsumentenverhalten
30
Relationship marketing
30
Brand management
28
Markenführung
28
Brand
24
Markenartikel
24
Brand image
21
Customer satisfaction
10
Kundenzufriedenheit
10
Social Web
9
Social web
9
Einzelhandel
6
Online-Marketing
6
Retail trade
6
Confidence
5
Vertrauen
5
Customer integration
3
Customer retention
3
Kundenbindung
3
Kundenintegration
3
Online retailing
3
Online-Handel
3
brand loyalty
3
Advertising effects
2
Age group
2
Altersgruppe
2
Brand trust
2
Consumer-brand relationship
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Environmental consciousness
2
Fashion
2
Food trade
2
Großbritannien
2
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Article
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24
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English
24
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Han, Heesup
2
Trinh, Giang
2
Abbes, Intissar
1
Ahn, Jiseon
1
Ariza-Montes, Antonio
1
Athanasopoulou, Pinelopi
1
Byun, Kyung-Ah
1
Chamola, Pankaj
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chrysochou, Polymeros
1
Ciappei, Cristiano
1
Coelho, Pedro Simões
1
Dawes, John
1
Dugar, Anurag
1
Giovanis, Apostolos N.
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Hallem, Yousra
1
Hartnett, Nicole
1
Hong, EunPyo
1
Hwang, Syjung
1
Hyun, Hyowon
1
Jiménez-Barreto, Jano
1
Jones, Robert Paul
1
Jørgensen, Finn
1
Kaushik, Arun Kumar
1
Kennedy, Rachel
1
Kim, Jinkyung Jenny
1
Kim, Junghun
1
Kim, Renee B.
1
Kim, Youn-Kyung
1
Krystallis, Athanasios
1
Kumar, Jitender
1
Kumar, Vikas
1
Leckie, Civilai
1
Lee, Hyunjoo
1
Lee, Jongsu
1
Lee, Minyoung
1
Lin, Jialing
1
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Journal of consumer marketing
Journal of global marketing
Journal of retailing and consumer services
The journal of product & brand management
21
The journal of brand management : an international journal
19
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
11
Customer engagement : contemporary issues and challenges
7
International journal of hospitality management
7
International journal of internet marketing and advertising : IJIMA
7
Cogent business & management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Australasian marketing journal
4
European journal of marketing : EJM
4
Global business review
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Journal of marketing management : MM
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International marketing review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing letters : a journal of research in marketing
3
Marketing theory
3
The Lahore journal of business
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
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ECONIS (ZBW)
24
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1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
3
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
4
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
5
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
6
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
7
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
8
Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung
;
Lee, Minyoung
;
Park, Eunil
;
Pobil, Angel …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
Saved in:
9
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
Saved in:
10
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
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