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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Markenimage
Konsumentenverhalten
939
Brand management
218
Markenführung
218
Relationship marketing
152
Beziehungsmarketing
150
USA
113
United States
113
Brand
104
Markenartikel
104
Marketing management
103
Marketingmanagement
103
Advertising effects
97
Werbewirkung
97
Internet marketing
87
Social Web
86
Social web
86
Online-Marketing
85
Personality psychology
83
Persönlichkeitspsychologie
83
Experiment
80
China
77
Emotion
73
Decision
68
Entscheidung
68
Theorie
67
Theory
67
Cultural identity
65
Kulturelle Identität
65
Dienstleistungsqualität
64
Service quality
64
Advertising
63
Designation of origin
62
Herkunftsbezeichnung
62
Customer satisfaction
60
Kundenzufriedenheit
60
Werbung
60
Online retailing
58
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488
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13
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Article
968
Book / Working Paper
9
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Article in journal
Case study
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
977
Collection of articles of several authors
9
Sammelwerk
9
Fallstudie
2
Systematic review
1
Übersichtsarbeit
1
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English
977
Author
All
Phau, Ian
13
Khare, Arpita
10
Griskevicius, Vladas
8
Sharma, Piyush
8
Wyer, Robert S.
8
Eisingerich, Andreas B
6
Fitzsimons, Gavan J.
6
Krishna, Aradhna
6
Park, C. Whan
6
Schmitt, Bernd
6
Alba, Joseph W.
5
Arli, Denni
5
Fiske, Susan T.
5
Gilovich, Thomas
5
Kervyn, Nicolas
5
Kumar, Amit
5
Malone, Chris
5
Roy, Rajat
5
Saad, Gad
5
Schwarz, Norbert
5
Ariely, Dan
4
Bagozzi, Richard P.
4
Barone, Michael J.
4
Casidy, Riza
4
Chikweche, Tendai
4
Cole, Catherine A.
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
Haws, Kelly L.
4
Jampol, Lily
4
Kenrick, Douglas T.
4
Kramer, Thomas
4
Lee, Michelle P.
4
Morwitz, Vicki G.
4
Noseworthy, Theodore J.
4
Oyserman, Daphna
4
Park, Jason Whan
4
Rothman, Alexander J.
4
Shen, Hao
4
Simonson, Itamar
4
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Published in...
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Marketing intelligence & planning
Journal of business research : JBR
2,091
Journal of retailing and consumer services
1,950
International journal of consumer studies
763
International journal of hospitality management
741
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
The journal of brand management : an international journal
480
The journal of product & brand management
456
Asia Pacific journal of marketing and logistics
408
European journal of marketing : EJM
381
Journal of travel and tourism marketing
380
Tourism management : research, policies, practice
373
Journal of marketing research : JMR
357
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Journal of marketing management : MM
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
Journal of marketing communications
318
Journal of retailing
314
Cogent business & management
308
Journal of marketing
305
Journal of the Academy of Marketing Science
303
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
299
Journal of consumer behaviour : an international research review
296
The international review of retail, distribution and consumer research
296
The journal of consumer marketing
296
Journal of fashion marketing and management
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
International journal of contemporary hospitality management
274
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
269
The journal of services marketing
269
Journal of business ethics : JOBE
267
Technological forecasting & social change : an international journal
265
Journal of hospitality marketing & management
262
Young consumers : insight and ideas for responsible marketers
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Food policy : economics planning and politics of food and agriculture
241
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ECONIS (ZBW)
977
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1
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10
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977
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1
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
2
Augmented reality in marketing : a close look at the current landscape and future possibilities
Javeed, Syed
;
Rasool, Gowhar
;
Pathania, Anjali
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 725-745
Persistent link: https://www.econbiz.de/10015056899
Saved in:
3
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
Saved in:
4
Barriers to online second-hand purchase behavior
Calvo-Porral, Cristina
;
Orosa-González, Javier
; …
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 213-233
Persistent link: https://www.econbiz.de/10015056853
Saved in:
5
Beyond the storefront : empirical insights into consumers' responses to omnichannel apparel retailers
Chen, Yini
;
Chi, Ting
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10015056858
Saved in:
6
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
7
A comparison of short form Marlowe-Crowne and "best friends" social desirability bias measures
Rojas-Méndez, José
;
Davies, Gary
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10015056869
Saved in:
8
Complement or substitute? : a study of the impact of artificial intelligence on consumers' resistance
Mou, Yupeng
;
Gong, Yixuan
;
Ding, Zhihua
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 647-665
Persistent link: https://www.econbiz.de/10015056891
Saved in:
9
Consumer reactions to attacks against cherished brands
Cheng, Li Keng
;
Toung, Chung-Lin
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1115-1139
Persistent link: https://www.econbiz.de/10015056962
Saved in:
10
The dark side of artificial intelligence in marketing : meta-analytics review
Barari, Mojtaba
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1234-1256
Persistent link: https://www.econbiz.de/10015056983
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