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~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
~subject:"2001-2009"
~subject:"Brand management"
~subject:"United States"
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Search: subject_exact:"Sportmarketing"
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| 6 applied filters
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2001-2009
Brand management
United States
Sportmarketing
33
Sports marketing
33
Sport
19
Sports
19
Consumer behaviour
18
Konsumentenverhalten
18
Professional sports
17
Profisport
17
Football
12
Fußball
12
Sport event
10
Sportveranstaltung
10
Sponsoring
8
Sponsorship
8
Advertising effects
7
Beziehungsmarketing
7
Relationship marketing
7
Werbewirkung
7
Brand image
6
Markenführung
6
Markenimage
6
Sport organization
6
Sportorganisation
6
Management
4
Sport sponsorship
4
Athletes
3
Ball game
3
Ballsport
3
Event marketing
3
Event-Marketing
3
Fans
3
Internet marketing
3
Online-Marketing
3
Organisation
3
Organization
3
Sport policy
3
Sportler
3
Sportpolitik
3
Sports economics
3
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6
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Article
9
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Article in journal
9
Aufsatz in Zeitschrift
9
Language
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English
9
Author
All
Briggs, Kristie
1
Byon, Kevin K.
1
Cheong, Yunjae
1
Choi, Jun Woo
1
Crowther, Philip
1
Donlan, Leah
1
Gavrila, Simona
1
Gutierrez, Diego
1
Heo, Yoon
1
Kim, Hyuksoo
1
Kim, Kihan
1
Marlier, Mathieu
1
Merten, Sebastian
1
Pedersen, Zack P.
1
Pedersen, Zack Paul
1
Reuland, Nicolas
1
Richelieu, André
1
Röseler, Frank
1
Sercia, Pierre
1
Sheehan, Kathleen M.
1
Shuv-Ami, Avichai
1
Thomas, Robert James
1
Thrassou, Alkis
1
Vrontis, Demetris
1
Williams, Antonio
1
Williams, Antonio S.
1
Winand, Mathieu
1
Zboja, James J.
1
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Published in...
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Journal of customer behaviour
Journal of marketing communications
Sport, Business and Management : an international journal ; SBM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
65
International journal of sport management and marketing : IJSMM
54
International journal of sports marketing & sponsorship
35
Journal of sport management : the official journal of the North American Society of Sport Management
34
Sport management review
31
European Sport management quarterly : ESMQ
26
Journal of strategic marketing
9
Journal of business research : JBR
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
7
Journal of promotion management : JPM
6
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Sport marketing in a global environment : strategic perspectives
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
Journal of historical research in marketing
3
Journal of marketing management : MM
3
Journal of sports economics
3
The journal of product & brand management
3
BestMasters
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of revenue management : IJRM
2
Journal of advertising research
2
Journal of business strategy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of managerial issues : JMI
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Markenkommunikation und Beziehungsmarketing
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
2
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ECONIS (ZBW)
9
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1
-
9
of
9
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fan identification in football : professional football players and clubs competing for fan loyalty
Merten, Sebastian
;
Reuland, Nicolas
;
Winand, Mathieu
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10014524817
Saved in:
2
The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
3
The challenge of renewing a varsity sport brand : a mixed-methods approach
Richelieu, André
;
Gavrila, Simona
;
Sercia, Pierre
- In:
Sport, Business and Management : an international …
13
(
2023
)
4
,
pp. 431-449
Persistent link: https://www.econbiz.de/10014317872
Saved in:
4
Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.
;
Heo, Yoon
;
Choi, Jun Woo
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
Saved in:
5
Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio
;
Pedersen, Zack Paul
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
Saved in:
6
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
7
Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
Saved in:
8
An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James
;
Röseler, Frank
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
Saved in:
9
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
Saved in:
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