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~isPartOf:"Journal of customer behaviour"
~subject:"Markenartikel"
~subject:"Perception"
~subject:"Social Web"
~subject:"Wahrnehmung"
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Markenartikel
Perception
Social Web
Wahrnehmung
Consumer behaviour
145
Konsumentenverhalten
145
Beziehungsmarketing
29
Relationship marketing
29
Customer satisfaction
18
Kundenzufriedenheit
18
Online retailing
18
Online-Handel
18
Brand management
17
Markenführung
17
Brand image
15
Markenimage
15
Emotion
14
Dienstleistungsqualität
13
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Social web
13
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9
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7
Internet marketing
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7
Viral marketing
7
Virales Marketing
7
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7
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6
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Agarwal, Reeti
1
Ajiboye, Tolu
1
Alhidari, Abdullah
1
Alpert, Frank
1
Alsulaiman, Khalid
1
Arnone, Laurent
1
Ashman, Rachel
1
Balasubramanian, Siva Kumar
1
Bassiouni, Dina H.
1
Bertoldi, Bernardo
1
Bogaert, Julie
1
Brady, Mairead
1
Brandão, Amélia
1
Brandão, Sofia
1
Breitsohl, Jan
1
Brown, Mark
1
Brown, Stephen
1
Buddhika, S. A.
1
Claffey, Ethel
1
Cohen, David A.
1
Dean, David L.
1
Dennis, Charles
1
Dimitriadis, Sergios
1
Eng, Teck Yong
1
Ferreira, Carlos
1
Forbes, Sharon L.
1
Freytag, Per V.
1
Gammoh, Bashar S.
1
Gannon, Valerie
1
Geerts, Angy
1
Giachino, Chiara
1
Grünbaum, Niels. N.
1
Hackley, Christopher E.
1
Harris, Ian
1
Harvey, John
1
Hilton, Toni
1
Iyer, Pramod
1
Jayawardhena, Chanaka
1
Johnson, Kim K. P.
1
Jones, Warwick
1
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Journal of customer behaviour
Journal of business research : JBR
475
Journal of retailing and consumer services
347
The journal of brand management : an international journal
206
The journal of product & brand management
206
Psychology & marketing
117
International journal of internet marketing and advertising : IJIMA
101
International journal of consumer studies
85
Journal of marketing communications
85
International journal of hospitality management
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Asia Pacific journal of marketing and logistics
76
International journal of advertising : the review of marketing communications
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of promotion management : innovations in planning and applied research
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
Technological forecasting & social change : an international journal
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
European journal of marketing : EJM
61
Journal of consumer research : JCR ; an interdisciplinary bimonthly
60
Marketing letters : a journal of research in marketing
60
Cogent business & management
59
Journal of fashion marketing and management
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
The journal of consumer marketing
57
Journal of marketing management : MM
56
Journal of international consumer marketing
55
Journal of strategic marketing
54
Journal of travel and tourism marketing
54
Marketing intelligence & planning
54
Journal of the Academy of Marketing Science
51
Journal of marketing
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
49
Journal of internet commerce
47
Young consumers : insight and ideas for responsible marketers
46
International journal of electronic marketing and retailing : IJEMR
45
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
45
Tourism management : research, policies, practice
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
SpringerLink / Bücher
43
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ECONIS (ZBW)
29
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1
Customer engagement behaviour on social media platforms : a systematic literature review
Ajiboye, Tolu
;
Harvey, John
;
Resnick, Sheilagh
- In:
Journal of customer behaviour
18
(
2019
)
3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10012257482
Saved in:
2
The importance of self in brand love in consumer-luxury brand relationships
Rodrigues, Paula
;
Brandão, Amélia
;
Rodrigues, Clarinda
- In:
Journal of customer behaviour
17
(
2018
)
3
,
pp. 189-210
Persistent link: https://www.econbiz.de/10011982357
Saved in:
3
The role of brand credibility in the relationship between brand innovativeness and purchase intention
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011745818
Saved in:
4
Social media advertising : factors influencing consumer ad avoidance
Ferreira, Carlos
;
Michaelidou, Nina
;
Moraes, Caroline
; …
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011745843
Saved in:
5
Corbynmania : citizen-consumers and the case for an alternative political marketing
Richardson, Brendan
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011655770
Saved in:
6
Groupthink 2.0 : an empirical analysis of customers' conformity-seeking in online communities
Breitsohl, Jan
;
Wilcox-Jones, James Peter
;
Harris, Ian
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 87-106
Persistent link: https://www.econbiz.de/10011411086
Saved in:
7
Personal level antecedents of eWOM and purchase intention, on social networking sites
Alhidari, Abdullah
;
Iyer, Pramod
;
Paswan, Audhesh
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011411096
Saved in:
8
An old model for a new age : consumer decision making in participatory digital culture
Ashman, Rachel
;
Solomon, Michael R.
;
Wolny, Julia
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 127-146
Persistent link: https://www.econbiz.de/10011412286
Saved in:
9
Relationships between perceived product values and three word of mouth variables
Alsulaiman, Khalid
;
Forbes, Sharon L.
;
Dean, David L.
; …
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 277-294
Persistent link: https://www.econbiz.de/10011550993
Saved in:
10
Innovative approaches to brand value and consumer perception : the Eataly case
Bertoldi, Bernardo
;
Giachino, Chiara
;
Stupino, Margherita
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10011551018
Saved in:
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