//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Brand image"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Markenartikel
Brand management
124
Markenführung
124
Consumer behaviour
77
Konsumentenverhalten
77
Markenimage
56
Brand
47
Fashion
47
Mode
47
Luxury goods
35
Luxusgüter
35
Social Web
21
Social web
21
Beziehungsmarketing
17
Relationship marketing
17
Bekleidungsindustrie
15
Clothing industry
15
Branding
14
Internet marketing
13
Online-Marketing
13
KMU
11
SME
11
Textile distribution
11
Textilhandel
11
Social media
10
Brands
9
Luxury
8
Bekleidung
7
Brand loyalty
7
Clothing
7
Emotion
7
Marketing management
7
Marketingmanagement
7
Stakeholder
7
Customer integration
6
Einzelhandel
6
Gesellschaft
6
Kundenintegration
6
Luxury brands
6
more ...
less ...
Online availability
All
Undetermined
40
Type of publication
All
Article
68
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
71
Aufsatz in Zeitschrift
71
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
71
Author
All
Phau, Ian
4
Sarkar, Abhigyan
3
Abimbola, Temi
2
Kim, Jiyoung
2
Lee, Yuri
2
Sarkar, Juhi Gahlot
2
Siahtiri, Vida
2
Warnaby, Gary
2
Aledin, Samil A.
1
Alexander, Bethan
1
Alpert, Frank
1
Anisimova, Tatiana
1
Arroyo-Cañada, Francisco-Javier
1
Atwal, Glyn
1
Baca, Granit
1
Bang Nguyen Viet
1
Barnes, Liz
1
Basile, Gianpaolo
1
Behrens, Stefan
1
Bengtsson, Anders
1
Berndt, Adele
1
Beurer, Karolin
1
Bhattacharya, Subhajit
1
Biedenbach, Galina
1
Bryson, Douglas
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
1
Carduck, Juliane
1
Cavender, RayeCarol
1
Chang, Jae Youn
1
Cheah, Isaac
1
Chen, Steven
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Calvin
1
Choo, Ho Jung
1
Coates, Nigel
1
Contreras, Luis Ortega
1
Cova, Bernard
1
Curran, Catharine
1
more ...
less ...
Published in...
All
Journal of fashion marketing and management
Qualitative market research : an international journal
Journal of business research : JBR
394
The journal of brand management : an international journal
355
The journal of product & brand management
320
Journal of retailing and consumer services
218
European journal of marketing : EJM
95
Psychology & marketing
79
Asia Pacific journal of marketing and logistics
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Journal of marketing communications
70
Marketing intelligence & planning
70
SpringerLink / Bücher
66
International journal of hospitality management
64
Industrial marketing management : the international journal for industrial and high-tech firms
59
Marketing letters : a journal of research in marketing
54
Journal of international consumer marketing
52
Journal of promotion management : innovations in planning and applied research
51
Journal of strategic marketing
51
The IUP journal of brand management : IJBRM
50
Journal of marketing
49
Journal of the Academy of Marketing Science
48
Cogent business & management
47
Journal of marketing management : MM
45
Journal of promotion management : JPM
45
The journal of consumer marketing
45
International journal of internet marketing and advertising : IJIMA
44
International marketing review
44
Journal of global marketing
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Tourism management : research, policies, practice
43
International journal of consumer studies
41
European journal of marketing
39
International journal of advertising : the review of marketing communications
38
Journal of travel and tourism marketing
36
Journal of Islamic marketing
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Business horizons
30
Global business review
30
more ...
less ...
Source
All
ECONIS (ZBW)
71
Showing
1
-
10
of
71
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
2
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
3
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
4
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
5
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
6
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
7
Developing internal marketing strategies for measuring and managing employee-based brand equity
Baca, Granit
;
Reshidi, Nail
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 687-704
Persistent link: https://www.econbiz.de/10014430706
Saved in:
8
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
9
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
10
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->