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~isPartOf:"Journal of fashion marketing and management"
~subject:"Fashion"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Search: subject_exact:"Markenidentität"
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Fashion
Konsumentenverhalten
Marketingmanagement
Brand image
54
Markenimage
54
Consumer behaviour
45
Brand management
28
Markenführung
28
Mode
21
Luxury goods
18
Luxusgüter
18
Brand
17
Markenartikel
17
Bekleidung
16
Clothing
16
Social Web
8
Social web
8
USA
7
Beziehungsmarketing
6
Designation of origin
6
Herkunftsbezeichnung
6
Relationship marketing
6
United States
6
Bekleidungsindustrie
5
Clothing industry
5
Internet marketing
5
Online-Marketing
5
Marketing management
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand loyalty
3
Brand personality
3
China
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Country of origin
3
Einzelhandel
3
Frauen
3
India
3
Indien
3
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English
50
Author
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Phau, Ian
3
Doss, Farrell
2
Kim, HaeJung
2
Kim, Jiyoung
2
Kwon, Wi-suk
2
Lee, Yuri
2
Robinson, Tammy
2
Warnaby, Gary
2
Aagerup, Ulf
1
Al-Mamun, Abdullah
1
Alexander, Bethan
1
Bahng, Young Jin
1
Bakış, Selen
1
Bang Nguyen Viet
1
Barnes, Liz
1
Behrens, Stefan
1
Bhaduri, Gargi
1
Carduck, Juliane
1
Chang, Jae Youn
1
Cheah, Isaac
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Calvin
1
Choo, Ho Jung
1
Coates, Nigel
1
Contreras, Luis Ortega
1
Danbury, Annie
1
Dang Huu Phuc
1
Das, Gopal
1
Duverger, Philippe
1
Esmaeilpour, Fariba
1
Fitzsimmons, Jason R.
1
Forney, Judith
1
Geissinger, Andrea
1
Guthrie, Michelle
1
Hanslin, Kamilla
1
Harradine, Rod
1
Hassan, Salah
1
Hawley, Jana M.
1
Hennigs, Nadine
1
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Published in...
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Journal of fashion marketing and management
Journal of business research : JBR
375
The journal of product & brand management
247
Journal of retailing and consumer services
226
The journal of brand management : an international journal
223
Psychology & marketing
102
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
80
Journal of marketing communications
77
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
60
Journal of strategic marketing
57
International marketing review
55
Journal of global marketing
55
Marketing intelligence & planning
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Cogent business & management
49
Marketing letters : a journal of research in marketing
49
Journal of marketing
47
International journal of consumer studies
46
Journal of marketing management : MM
43
Journal of promotion management : innovations in planning and applied research
43
International journal of internet marketing and advertising : IJIMA
41
Journal of Islamic marketing
41
Journal of the Academy of Marketing Science
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
Journal of promotion management : JPM
38
International journal of advertising : the review of marketing communications
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
The IUP journal of brand management : IJBRM
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
32
Journal of business ethics : JOBE
32
Qualitative market research : an international journal
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
European journal of marketing
30
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ECONIS (ZBW)
50
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1
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
5
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
6
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
7
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
8
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
9
Why do consumers purchase green clothing? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen
;
Kitapçı, Hakan
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
Saved in:
10
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
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