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~isPartOf:"Journal of financial services marketing : JFSM"
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Beziehungsmarketing
70
Relationship marketing
70
Consumer behaviour
42
Konsumentenverhalten
42
Financial services
38
Finanzdienstleistung
37
Bank marketing
26
Bankmarketing
26
Customer satisfaction
20
Kundenzufriedenheit
20
Bank
19
Personal banking
19
Privatkundengeschäft
19
USA
18
United States
18
Dienstleistungsqualität
16
Service quality
16
Confidence
15
Vertrauen
15
Electronic Banking
12
Electronic banking
12
Brand management
11
Markenführung
11
Großbritannien
8
United Kingdom
8
Brand image
7
Markenimage
7
Marketing
7
trust
7
Customer value
6
Distribution channel
6
Kundenwert
6
Marketing management
6
Marketingmanagement
6
Vertriebsweg
6
Viral marketing
6
Virales Marketing
6
Corporate reputation
5
Employee retention
5
Firmenimage
5
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Article
126
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5
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131
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131
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5
Sammelwerk
5
Case study
2
Conference paper
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2
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English
131
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Murthi, B. P. S.
4
Pitt, Leyland F.
4
Harrison, Tina
3
Lymperopoulos, Constantine
3
Rajaobelina, Lova
3
Robson, Julie
3
Steffes, Erin M.
3
Waite, Kathryn
3
Bergeron, Jasmin
2
Brun, Isabelle
2
Caruana, Albert
2
Chaniotakis, Ioannis E.
2
Durkin, Mark
2
Maas, Peter
2
Narteh, Bedman
2
Ojeme, Mark
2
Puttonen, Vesa
2
Rao, Ram C.
2
Rehman, Mohsin Abdur
2
Ricard, Line
2
Robson, Andrew
2
Samad, Sarminah
2
Shams, Ghazal
2
Soureli, Magdalini
2
Wang, Alex
2
Abratt, Russell
1
Abu-Salim, Taghreed
1
Al-Meshal, Soad A.
1
Al-Wugayan, Adel A. A.
1
AlGhaswyneh, Odai Falah Mohammad
1
Albassami, Faisal A.
1
Alhazmi, Basem Masoud
1
Ali, Nada
1
Alnawas, Ibrahim
1
Altarifi, Shadi
1
Amron, Amron
1
Ansell, Jake
1
Arcand, Manon
1
Ashraf, Samreen
1
Aspara, Jaakko
1
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
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Journal of financial services marketing : JFSM
Journal of business research : JBR
2,364
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,599
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
498
Management science : journal of the Institute for Operations Research and the Management Sciences
493
Journal of strategic marketing
491
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
443
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
364
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
347
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
284
Journal of hospitality marketing & management
283
Management Science
274
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ECONIS (ZBW)
131
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11
Consumer-generated content and source effects in financial services advertising : an experimental study
Steyn, Peter
;
Wallström, Åsa
;
Pitt, Leyland F.
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10009562577
Saved in:
12
The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10012298251
Saved in:
13
Risk preferences and the
marketing
of financial services : segmentation by birth order
Rink, David R.
;
Roden, Dianne M.
;
Cox, Steven R.
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
1
,
pp. 17-26
Persistent link: https://www.econbiz.de/10010205385
Saved in:
14
An investigation of internal
marketing
and its effets on employees in the banking sector in Saudi Arabia
Albassami, Faisal A.
;
Al-Meshal, Soad A.
;
Bailey, …
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
3
,
pp. 176-190
Persistent link: https://www.econbiz.de/10011480268
Saved in:
15
Special issue: Academy of
Marketing
Conference 2015
Robson, Julie
(
ed.
);
Waite, Kathryn
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011537453
Saved in:
16
Promotional messages in multichannel banking : attractive or annoying?
Sunikka, Anne
;
Bragge, Johanna
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10003916782
Saved in:
17
The role of electronic word of mouth, conventional media, and subjective norms on the intention to purchase Sharia insurance services
Amron, Amron
;
Usman, Usman
;
Mursid, Ali
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011975292
Saved in:
18
Developing cross-selling capability in key corporate bank relationships : the case of a Nordic Bank
Salo, Jari
;
Cripps, Helen
;
Wendelin, Robert
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
3/4
,
pp. 45-52
Persistent link: https://www.econbiz.de/10012382180
Saved in:
19
Exploring customer's mobile banking experiences and expectations among generations X, Y and Z
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012298246
Saved in:
20
Employee perceptions of market orientation in the banking industry : a case from a developing country
Opoku, Robert A.
;
Essien, Vincent B.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10009385053
Saved in:
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