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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of international marketing"
~subject:"Consumer behaviour"
~subject:"Ethnische Identität"
~subject:"Macroeconomic performance"
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Search: subject_exact:"Cultural identity"
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Consumer behaviour
Ethnische Identität
Macroeconomic performance
Cultural identity
72
Kulturelle Identität
72
Konsumentenverhalten
36
International marketing
24
Internationales Marketing
24
National culture
18
Nationalkultur
18
Cross-cultural management
14
Interkulturelles Management
14
China
12
Culture
11
Kultur
11
Advertising
10
Social values
10
Soziale Werte
10
Werbung
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culture
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USA
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United States
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Welt
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World
9
Advertising effects
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Social Web
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Social web
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Werbewirkung
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Viral marketing
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Virales Marketing
7
Beziehungsmarketing
6
Brand image
6
Brand management
6
Comparison
6
Markenführung
6
Markenimage
6
Relationship marketing
6
Vergleich
6
cultural values
6
Dienstleistungsqualität
5
Internet marketing
5
Multinationales Unternehmen
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36
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Czarnecka, Barbara
2
Eisend, Martin
2
Ghanem, Salma
2
Guo, Xiaoling
2
Kalliny, Morris
2
Keh, Hean Tat
2
Surat Teerakapibal
2
Thompson, Frauke Mattison
2
Adams, Russell
1
Ahmadi, Iman
1
Allman, Helena F.
1
Arnold, Mark J.
1
Astvansh, Vivek
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Bae, Young Han
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Boyle, Brett
1
Brennan, Ross
1
Brouthers, Keith D.
1
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Chan, Haksin
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Chmura, Thorsten
1
Christodoulides, Paul
1
Cleveland, Mark
1
Connell, Cara
1
Coulter, Robin A.
1
Duffek, Barbara
1
Durvasula, Srinivas
1
Eisingerich, Andreas B
1
Habel, Johannes
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Heinberg, Martin
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Hough, Michelle
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Jun, Jong Woo
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Kaur, Mandeep
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Journal of global marketing
Journal of international marketing
Journal of business research : JBR
56
Journal of international consumer marketing
48
International marketing review
22
Asia Pacific journal of marketing and logistics
12
International journal of consumer studies
12
Journal of retailing and consumer services
12
Marketing theory
12
Journal of travel and tourism marketing
11
Global consumer behavior
10
Psychology & marketing
10
The journal of consumer marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of promotion management : JPM
8
The journal of brand management : an international journal
8
European journal of marketing : EJM
7
International journal of hospitality management
7
Journal of marketing communications
7
Research in consumer behavior
7
Cross-cultural and critical perspectives on brands
6
Australasian marketing journal
5
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer behaviour : an international research review
5
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : MM
5
Marketing letters : a journal of research in marketing
5
Qualitative market research : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
Arbeitspapiere
4
Cross cultural management : an international journal
4
Discussion paper series / IZA
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of contemporary hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International journal of retail & distribution management
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ECONIS (ZBW)
36
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1
Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries
Cleveland, Mark
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 65-88
Persistent link: https://www.econbiz.de/10014631149
Saved in:
2
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
3
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
4
Consumer stockpiling across cultures during the COVID-19 pandemic
Ahmadi, Iman
;
Habel, Johannes
;
Jia, Miaolai
;
Lee, Nick
; …
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 28-37
Persistent link: https://www.econbiz.de/10013257808
Saved in:
5
Digital consumer engagement : national cultural differences and cultural tightness
Thompson, Frauke Mattison
;
Brouthers, Keith D.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 22-44
Persistent link: https://www.econbiz.de/10012660725
Saved in:
6
How can companies recover from liability-invoking failures? : exploring the role of uncertainty avoidance in facilitating consumer compliance across national cultures
Astvansh, Vivek
;
Duffek, Barbara
;
Eisingerich, Andreas B
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014368363
Saved in:
7
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
8
Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10011999577
Saved in:
9
What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder
;
Tejinderpal Singh
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
Saved in:
10
The roles of culture in online user reviews : an empirical investigation
Kusawat, Poompak
;
Surat Teerakapibal
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 189-204
Persistent link: https://www.econbiz.de/10012584510
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