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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Services marketing quarterly"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Service quality
Consumer behaviour
318
Konsumentenverhalten
318
Beziehungsmarketing
84
Dienstleistungsqualität
84
Relationship marketing
84
Customer satisfaction
82
Kundenzufriedenheit
82
Brand management
67
Markenführung
67
Markenimage
46
Emotion
36
Social Web
29
Social web
29
Brand
26
Markenartikel
26
USA
26
United States
26
Einzelhandel
23
Retail trade
23
Luxusgüter
21
Viral marketing
21
Virales Marketing
21
Personality psychology
20
Persönlichkeitspsychologie
20
Confidence
17
Internet marketing
17
Online-Marketing
17
Vertrauen
17
satisfaction
16
Advertising effects
15
Customer service
15
Kundenservice
15
Marketing management
15
Marketingmanagement
15
Werbewirkung
15
consumer behavior
14
Advertising
13
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Article
142
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Article in journal
Article
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatz in Zeitschrift
142
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English
142
Author
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Gilboa, Shaked
4
Kim, Kyung Hoon
3
Ko, Eunju
3
Quach, Sara
3
Vescovi, Tiziano
3
Vilnai-Yavetz, Iris
3
Aiello, Gaetano
2
Bae, Joonheui
2
Checchinato, Francesca
2
Choi, Beom Joon
2
Choi, Sunmee
2
Disegna, Marta
2
Donvito, Raffaele
2
Gamliel, Eyal
2
Herstein, Ram
2
Mangleburg, Tamara
2
Mattila, Anna S.
2
Mattila, Pekka
2
Savas-Hall, Selen
2
Shin, Hyunju
2
Tesfom, Goitom
2
Thaichon, Paramaporn
2
Thaichon, Park
2
Torres, Ivonne M.
2
Tran, Trang P.
2
Zúñiga, Miguel Ángel
2
Abratt, Russell
1
Aggarwal, Praveen
1
Aguirre-Rodriguez, Alexandra
1
Ali, Alisha
1
Alikhani, Ali
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Arora, Nilesh
1
Aspros, Douglas G.
1
Baeck, Sunmee
1
Bagdare, Shilpa
1
Banerjee, Shubhomoy
1
Barber, Matthew
1
Barnes, Brianna
1
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Services marketing quarterly
Journal of business research : JBR
611
Journal of retailing and consumer services
526
International journal of hospitality management
281
The journal of product & brand management
273
The journal of brand management : an international journal
236
Psychology & marketing
185
Asia Pacific journal of marketing and logistics
133
The journal of services marketing
124
Journal of travel and tourism marketing
120
Journal of hospitality marketing & management
107
European journal of marketing : EJM
106
International journal of contemporary hospitality management
101
Journal of international consumer marketing
92
Journal of marketing communications
92
Cogent business & management
91
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
86
Marketing intelligence & planning
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
International journal of consumer studies
81
Journal of fashion marketing and management
79
The service industries journal
79
Tourism management : research, policies, practice
76
Journal of marketing research : JMR
73
The journal of consumer marketing
73
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
70
Marketing letters : a journal of research in marketing
70
Journal of marketing
69
International marketing review
68
Journal of the Academy of Marketing Science
67
Journal of economic behavior & organization : JEBO
66
Journal of global marketing
63
Journal of strategic marketing
63
International journal of retail & distribution management
60
Journal of retailing
60
Journal of Islamic marketing
58
International journal of advertising : the review of marketing communications
55
Management science : journal of the Institute for Operations Research and the Management Sciences
53
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ECONIS (ZBW)
142
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51
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
Saved in:
52
Sustaining customer engagement through social media brand communities
Riley, Jen
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10012286205
Saved in:
53
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
54
Linking relational benefits and customer loyalty : the mediating role of customer intimacy
Shukla, Mahendra Kumar
;
Pattnaik, Pinaki Nandan
- In:
Services marketing quarterly
41
(
2020
)
4
,
pp. 322-343
Persistent link: https://www.econbiz.de/10012607277
Saved in:
55
Hospital servicescape design for inpatient wellbeing
Hamed, Sara
;
El-Bassiouny, Noha
;
Ternès, Anabel
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10012179153
Saved in:
56
Psychological contract breach and customer satisfaction : a study of online shopping
Chang, Hua
;
Zhang, Lingling
- In:
Services marketing quarterly
40
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012179170
Saved in:
57
Developing a specialized service quality model for universities
Fazli-Salehi, Reza
;
Esfidani, Mohammad Rahim
;
Torres, …
- In:
Services marketing quarterly
40
(
2019
)
3
,
pp. 206-223
Persistent link: https://www.econbiz.de/10012179177
Saved in:
58
Examining the role of customer self-efficacy in service encounters
Tam, Jackie L. M.
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 269-284
Persistent link: https://www.econbiz.de/10012179186
Saved in:
59
How user-generated judgments of hotel attributes indicate guest satisfaction
Gunasekar, Sangeetha
;
Sudhakar, Sooriya
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
2
,
pp. 180-195
Persistent link: https://www.econbiz.de/10012257892
Saved in:
60
Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad
;
Shehnaz Tehseen
;
Itoo, Murtaza Hassan
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
2
,
pp. 196-217
Persistent link: https://www.econbiz.de/10012257893
Saved in:
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