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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Markenführung
Service quality
Social web
Theory
Consumer behaviour
190
Konsumentenverhalten
190
Brand management
51
Beziehungsmarketing
36
Relationship marketing
36
Markenimage
31
Customer satisfaction
25
Kundenzufriedenheit
25
Social Web
25
Emotion
23
Brand
20
Dienstleistungsqualität
20
Markenartikel
20
Luxury goods
17
Luxusgüter
17
Einzelhandel
15
Internet marketing
15
Online-Marketing
15
Personality psychology
15
Persönlichkeitspsychologie
15
Retail trade
15
Marketing management
13
Marketingmanagement
13
consumer behavior
13
Advertising effects
12
Viral marketing
12
Virales Marketing
12
Werbewirkung
12
Environmental consciousness
11
Online retailing
11
Online-Handel
11
Umweltbewusstsein
11
Fashion
9
Mode
9
purchase intention
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Conference proceedings
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93
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Ko, Eunju
6
Aiello, Gaetano
4
Kim, Kyung Hoon
4
Ghaffar, Abdul
3
Islam, Tahir
3
Vescovi, Tiziano
3
Bae, Joonheui
2
Checchinato, Francesca
2
Choi, Sunmee
2
Disegna, Marta
2
Donvito, Raffaele
2
Hunt, James M.
2
Kim, Juran
2
Kim, Wooyang
2
Kincl, Tomas
2
Mattila, Pekka
2
Ng, Mark
2
Park, Min Sook
2
Park, Seong-yeon
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Sheikh, Altaf Ahmed
2
Shin, Jong-kuk
2
Adjei, Mavis T.
1
Alikhani, Ali
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Arora, Nilesh
1
Baeck, Sunmee
1
Barber, Matthew
1
Barnes, Brianna
1
Belk, Russell W.
1
Bhattarai, Ashok
1
Bolton, Ruth N.
1
Bordeau, Julie
1
Boyle, Peter J.
1
Braga, Solano De Souza
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
778
Journal of retailing and consumer services
685
The journal of product & brand management
321
The journal of brand management : an international journal
302
International journal of hospitality management
294
Psychology & marketing
195
Asia Pacific journal of marketing and logistics
155
European journal of marketing : EJM
139
The journal of services marketing
133
Journal of travel and tourism marketing
132
Journal of marketing communications
129
International journal of contemporary hospitality management
125
Cogent business & management
120
Journal of hospitality marketing & management
116
International journal of internet marketing and advertising : IJIMA
115
International journal of consumer studies
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
109
Journal of international consumer marketing
105
Journal of the Academy of Marketing Science
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
102
Journal of marketing
102
Journal of strategic marketing
101
Management science : journal of the Institute for Operations Research and the Management Sciences
100
Marketing intelligence & planning
100
International journal of advertising : the review of marketing communications
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
Technological forecasting & social change : an international journal
97
Marketing letters : a journal of research in marketing
95
Journal of marketing management : MM
94
The service industries journal
92
Journal of promotion management : innovations in planning and applied research
90
The journal of consumer marketing
87
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Tourism management : research, policies, practice
85
Journal of fashion marketing and management
83
Journal of global marketing
82
Journal of marketing research : JMR
81
Journal of consumer research : JCR ; an interdisciplinary bimonthly
80
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ECONIS (ZBW)
Showing
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93
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1
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
2
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
3
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
6
The dark side of surge pricing and the mitigating role of information disclosure
Bhattarai, Ashok
;
Farhang, Maryam
;
Adjei, Mavis T.
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 626-645
Persistent link: https://www.econbiz.de/10014369371
Saved in:
7
Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10014251310
Saved in:
8
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
9
Consumers' acceptance of social commerce during COVID-19 lockdown
Sheikh, Zaryab
;
Ghaffar, Abdul
;
Islam, Tahir
;
Sheikh, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 210-230
Persistent link: https://www.econbiz.de/10014251313
Saved in:
10
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
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