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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand loyalty"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
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Search: subject:"Beziehungsmarketing"
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Brand loyalty
Customer satisfaction
Dienstleistungsqualität
Beziehungsmarketing
51
Relationship marketing
51
Consumer behaviour
36
Konsumentenverhalten
36
Kundenzufriedenheit
20
Brand management
19
Markenführung
19
Service quality
14
Customer integration
10
Kundenintegration
10
Social Web
8
Social web
8
Brand image
7
Emotion
7
Markenimage
7
service
7
Internet marketing
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
satisfaction
5
Brand
4
Confidence
4
Corporate reputation
4
Customer retention
4
Customer value
4
Firmenimage
4
Kundenwert
4
Markenartikel
4
Markentreue
4
Vertrauen
4
B-to-B-Marketing
3
Business-to-business marketing
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer service
3
Dienstleistungssektor
3
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21
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Article
27
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27
Aufsatz in Zeitschrift
27
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English
27
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Ghaffar, Abdul
2
Islam, Tahir
2
Kincl, Tomas
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Ahn, Jinwoo
1
Alabastro, Artem
1
Aoki, Kei
1
Bae, Joonheui
1
Barnes, Brianna
1
Bolton, Ruth N.
1
Bordeau, Julie
1
Borders, Aberdeen Leila
1
Chae, Heeju
1
Chieng, Fayrene Yew Leh
1
Cho, Seong Do
1
Goi, Chai Lee
1
Grönroos, Christian
1
Gulzar, Rafia
1
Gustafsson, Anders
1
Ha, Sejin
1
Hakeem, Abdul
1
Han, Jinghe
1
Islam, Fazila
1
Itoo, Murtaza Hassan
1
Jang, Seochul
1
Kato, Takumi
1
Khan, Muhammad Mumtaz
1
Kim, Daekwan
1
Kim, Kyoungeun
1
Kim, Kyung Hoon
1
Ko, Eunju
1
Lester, Deborah H.
1
Luo, Jieqiong
1
Mei Teh Goi
1
Nwokah, N. Gladson
1
Obeng, Efua
1
Park, Jeong Eun
1
Quach, Sara
1
Rho, Taeseok
1
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
322
Journal of business research : JBR
195
International journal of hospitality management
171
The journal of services marketing
137
The service industries journal
103
Journal of hospitality marketing & management
81
Journal of travel and tourism marketing
74
International journal of contemporary hospitality management
70
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
67
Journal of service research : JSR
63
Cogent business & management
59
Service business
59
Services marketing quarterly
59
Tourism management : research, policies, practice
58
Asia Pacific journal of marketing and logistics
52
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of strategic marketing
51
Journal of service management
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
The international journal of bank marketing : IJBM
43
Journal of the Academy of Marketing Science
42
The journal of business & industrial marketing
42
The TQM journal : the international review of organizational improvement
41
The journal of product & brand management
40
Psychology & marketing
38
International journal of electronic customer relationship management : IJECRM
36
The journal of brand management : an international journal
36
Journal of service research
35
European journal of marketing : EJM
32
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
Marketing intelligence & planning
31
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
30
International journal of quality and service sciences
29
Total quality management & business excellence
29
Journal of retailing
28
International journal of electronic marketing and retailing : IJEMR
27
Journal of marketing
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
27
Managing service quality : MSQ ; an international journal
26
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ECONIS (ZBW)
27
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
3
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
4
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
5
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
6
Do perceptions of switching costs vary across customers' household purchase decision roles?
Tesfom, Goitom
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 511-529
Persistent link: https://www.econbiz.de/10013415455
Saved in:
7
The effect of B2B service experience on repurchase intention : focus on roles of organizational agility and customer knowledge sharing
Jang, Seochul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 645-659
Persistent link: https://www.econbiz.de/10013415464
Saved in:
8
Consumer response tendency and its implications for satisfaction and recommendation intention
Kato, Takumi
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 269-284
Persistent link: https://www.econbiz.de/10013177330
Saved in:
9
The effect of customer participation in service industry on encounter satisfaction by the development of relationship
Ahn, Jinwoo
;
Rho, Taeseok
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 94-120
Persistent link: https://www.econbiz.de/10012423203
Saved in:
10
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
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