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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Markenartikel"
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Search: subject:"Beziehungsmarketing"
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Customer satisfaction
Dienstleistungsqualität
Markenartikel
Beziehungsmarketing
51
Relationship marketing
51
Consumer behaviour
36
Konsumentenverhalten
36
Kundenzufriedenheit
20
Brand management
19
Markenführung
19
Service quality
14
Customer integration
10
Kundenintegration
10
Social Web
8
Social web
8
Brand image
7
Emotion
7
Markenimage
7
service
7
Internet marketing
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
satisfaction
5
Brand
4
Brand loyalty
4
Confidence
4
Corporate reputation
4
Customer retention
4
Customer value
4
Firmenimage
4
Kundenwert
4
Markentreue
4
Vertrauen
4
B-to-B-Marketing
3
Business-to-business marketing
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer service
3
Dienstleistungssektor
3
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21
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Article
27
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27
Aufsatz in Zeitschrift
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English
27
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Ghaffar, Abdul
2
Islam, Tahir
2
Kincl, Tomas
2
Ahn, Jinwoo
1
Alabastro, Artem
1
Alikhani, Ali
1
Aoki, Kei
1
Bae, Joonheui
1
Barnes, Brianna
1
Bolton, Ruth N.
1
Bordeau, Julie
1
Borders, Aberdeen Leila
1
Chae, Heeju
1
Chieng, Fayrene Yew Leh
1
Cho, Seong Do
1
Goi, Chai Lee
1
Grönroos, Christian
1
Gustafsson, Anders
1
Ha, Sejin
1
Hakeem, Abdul
1
Han, Jinghe
1
Islam, Fazila
1
Itoo, Murtaza Hassan
1
Jang, Seochul
1
Kato, Takumi
1
Khan, Muhammad Mumtaz
1
Kim, Daekwan
1
Kim, Kyoungeun
1
Kim, Kyung Hoon
1
Ko, Eunju
1
Lester, Deborah H.
1
Luo, Jieqiong
1
Mei Teh Goi
1
Mokhtarian, Pooria
1
Nwokah, N. Gladson
1
Obeng, Efua
1
Park, Jeong Eun
1
Parrey, Shakir Hussain
1
Quach, Sara
1
Rather, Raouf Ahmad
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
347
Journal of business research : JBR
237
International journal of hospitality management
175
The journal of services marketing
138
The service industries journal
103
Journal of hospitality marketing & management
82
Journal of travel and tourism marketing
75
International journal of contemporary hospitality management
74
The journal of product & brand management
74
The journal of brand management : an international journal
72
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
67
Cogent business & management
65
Journal of service research : JSR
63
Services marketing quarterly
61
Tourism management : research, policies, practice
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Service business
59
Journal of strategic marketing
58
Journal of service management
57
Asia Pacific journal of marketing and logistics
54
Psychology & marketing
48
The international journal of bank marketing : IJBM
44
Journal of the Academy of Marketing Science
43
The journal of business & industrial marketing
43
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
41
Marketing intelligence & planning
41
The TQM journal : the international review of organizational improvement
41
European journal of marketing : EJM
40
International journal of electronic customer relationship management : IJECRM
36
Journal of service research
35
Journal of marketing
32
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
32
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
Journal of retailing
30
International journal of quality and service sciences
29
Total quality management & business excellence
29
SpringerLink / Bücher
28
International journal of electronic marketing and retailing : IJEMR
27
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
27
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ECONIS (ZBW)
27
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
3
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
4
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
5
Do perceptions of switching costs vary across customers' household purchase decision roles?
Tesfom, Goitom
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 511-529
Persistent link: https://www.econbiz.de/10013415455
Saved in:
6
The effect of B2B service experience on repurchase intention : focus on roles of organizational agility and customer knowledge sharing
Jang, Seochul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 645-659
Persistent link: https://www.econbiz.de/10013415464
Saved in:
7
Consumer response tendency and its implications for satisfaction and recommendation intention
Kato, Takumi
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 269-284
Persistent link: https://www.econbiz.de/10013177330
Saved in:
8
The effect of customer participation in service industry on encounter satisfaction by the development of relationship
Ahn, Jinwoo
;
Rho, Taeseok
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 94-120
Persistent link: https://www.econbiz.de/10012423203
Saved in:
9
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
10
The effect of materialism, satisfaction and trust upon attitudinal loyalty : the case of denims
Verma, Pranay
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10012622601
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