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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Search: "Customer relationship management"
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Beziehungsmarketing
51
Relationship marketing
51
Consumer behaviour
36
Konsumentenverhalten
36
Customer satisfaction
20
Kundenzufriedenheit
20
Brand management
19
Markenführung
19
Dienstleistungsqualität
14
Service quality
14
Customer integration
10
Kundenintegration
10
Social Web
8
Social web
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Brand image
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Emotion
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Markenimage
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service
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Internet marketing
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Marketing management
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Marketingmanagement
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Online-Marketing
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satisfaction
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Brand
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Brand loyalty
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Confidence
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Corporate reputation
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Customer retention
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Customer value
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Firmenimage
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Kundenwert
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Markenartikel
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Markentreue
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Vertrauen
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B-to-B-Marketing
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Business-to-business marketing
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Corporate Social Responsibility
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Corporate social responsibility
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Customer service
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Ko, Eunju
4
Ghaffar, Abdul
3
Islam, Tahir
3
Kim, Kyung Hoon
3
Aoki, Kei
2
Borders, Aberdeen Leila
2
Khan, Muhammad Mumtaz
2
Kim, Juran
2
Kim, Sang Jin
2
Kincl, Tomas
2
Lester, Deborah H.
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Sharma, Anshuman
2
Ahn, Jinwoo
1
Alabastro, Artem
1
Alikhani, Ali
1
Attaway, Jill P.
1
Avila, Ramon A.
1
Babin, Barry J.
1
Bae, Joonheui
1
Baker, Andrew M.
1
Barnes, Brianna
1
Bolton, Ruth N.
1
Bordeau, Julie
1
Brodie, Roderick J.
1
Chae, Heeju
1
Chang, Ya-Yuan
1
Chieng, Fayrene Yew Leh
1
Childs, Simon Sang Hoon
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Cho, Seong Do
1
Collins, Nathalie
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Donthu, Naveen
1
Elmadag, A. Banu
1
Fujita, Momoko
1
Goi, Chai Lee
1
Grönroos, Christian
1
Gulzar, Rafia
1
Gustafsson, Anders
1
Ha, Sejin
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
51
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51
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1
Beyond looks : how designer cues win over customers through social value, self-expression, and design involvement
Idemen, Elif
;
Elmadag, A. Banu
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10014511627
Saved in:
2
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
3
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
4
customer
relationship
management
Baker, Andrew M.
;
Donthu, Naveen
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 318-336
Persistent link: https://www.econbiz.de/10012549087
Saved in:
5
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
6
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
7
Structural relationships between safety attachment, experiential co-creation and future experiential intentions in the tourism industry
Wu, Hung-Che
;
Chang, Ya-Yuan
;
Wu, Tsung-Pao
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 45-69
Persistent link: https://www.econbiz.de/10013541945
Saved in:
8
Does CSR influence sustained competitive advantage and behavioral outcomes? : an empirical study in the hospitality sector
Islam, Tahir
;
Khan, Muhammad Mumtaz
;
Ghaffar, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 107-132
Persistent link: https://www.econbiz.de/10013541967
Saved in:
9
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
10
The effect of customer participation in service industry on encounter satisfaction by the development of relationship
Ahn, Jinwoo
;
Rho, Taeseok
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 94-120
Persistent link: https://www.econbiz.de/10012423203
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