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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Brand"
~subject:"Relationship marketing"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Relationship marketing
USA
Consumer behaviour
783
Konsumentenverhalten
783
Beziehungsmarketing
146
Customer satisfaction
140
Kundenzufriedenheit
140
Dienstleistungsqualität
122
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122
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115
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115
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110
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82
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Tanford, Sarah
8
Han, Heesup
6
Kim, Eojina
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Line, Nathaniel D.
6
Mattila, Anna S.
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Tang, Liang
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Baloglu, Seyhmus
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of hospitality marketing & management
Journal of marketing research : JMR
Journal of retailing and consumer services
615
Journal of business research : JBR
582
Working paper / National Bureau of Economic Research, Inc.
247
The journal of brand management : an international journal
224
International journal of hospitality management
223
The journal of product & brand management
216
Journal of consumer research : JCR ; an interdisciplinary bimonthly
178
Psychology & marketing
174
The journal of services marketing
131
Journal of the Academy of Marketing Science
117
Asia Pacific journal of marketing and logistics
111
European journal of marketing : EJM
97
International journal of consumer studies
90
International journal of retail & distribution management
90
Journal of fashion marketing and management
90
Journal of retailing
89
The journal of consumer marketing
89
Journal of marketing
88
Journal of travel and tourism marketing
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Cogent business & management
84
Journal of strategic marketing
83
International journal of contemporary hospitality management
82
The international review of retail, distribution and consumer research
77
Journal of international consumer marketing
75
Marketing intelligence & planning
72
Industrial marketing management : the international journal for industrial and high-tech firms
70
The service industries journal
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
SpringerLink / Bücher
67
Marketing letters : a journal of research in marketing
66
Services marketing quarterly
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of service management
60
Journal of service research : JSR
58
International journal of electronic marketing and retailing : IJEMR
57
International journal of internet marketing and advertising : IJIMA
56
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ECONIS (ZBW)
206
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206
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1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
3
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
4
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
5
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
6
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
7
Guest interaction with hotel booking website information : scale development and validation of antecedents and consequences
Selem, Kareem M.
;
Shoukat, Muhammad Haroon
;
Rimsha Khalid
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 626-648
Persistent link: https://www.econbiz.de/10014564205
Saved in:
8
It takes a village! : customer value co-creation behavior in restaurant social media-based brand community
Song, Jahyun
;
Qu, Hailin
;
Li, Xiang
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 327-352
Persistent link: https://www.econbiz.de/10014633506
Saved in:
9
How self-identity and social identity grow environmentally sustainable restaurants' brand communities via social rewards
Jang, Yoon Jung
;
Kim, Eojina
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10014633600
Saved in:
10
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
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