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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of international consumer marketing"
~subject:"Experiment"
~subject:"Social relations"
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Search: subject_exact:"Empfehlungsmarketing"
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Experiment
Social relations
Viral marketing
45
Virales Marketing
45
Consumer behaviour
32
Konsumentenverhalten
32
Internet marketing
17
Online-Marketing
17
Social Web
13
Social web
13
Online retailing
10
Online-Handel
10
online reviews
9
Hotel industry
8
Hotellerie
8
Beziehungsmarketing
7
Customer satisfaction
7
Gastronomie
7
Kundenzufriedenheit
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Relationship marketing
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Restaurant industry
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Soziale Beziehungen
6
word-of-mouth
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Brand image
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Dienstleistungsqualität
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Markenimage
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Service quality
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China
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eWOM
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social media
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Holiday behaviour
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Book, Laura A.
1
Bruni, Roberto
1
DiPietro, Robin B.
1
Hanks, Lydia
1
Huang, Huiling
1
Jin, Dan
1
Kalia, Prateek
1
Kausar, Devi Roza
1
Kim, Woo Gon
1
Line, Nathaniel D.
1
Liu, Qing
1
Love, Curtis
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Lu, Zhi
1
Mladenović, Dušan
1
Montgomery, Rhonda
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Parry, Mark E.
1
Sandes, Fabio Shimabukuro
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Soesilo, Primidya K. M.
1
Takemura, Masaaki
1
Tanford, Sarah
1
Tussyadiah, Iis P.
1
Urdan, André Torres
1
Watanabe, Nicholas M.
1
Yang, Xiaoming
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of international consumer marketing
Journal of business research : JBR
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Information systems research : ISR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Electronic commerce research
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing research : JMR
4
Psychology & marketing
4
International journal of electronic commerce : IJEC
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of management information systems : JMIS
3
Journal of marketing
3
Journal of retailing
3
Journal of retailing and consumer services
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of product & brand management
3
Business research quarterly : BRQ
2
ERIM report series research in management
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of marketing : EJM
2
International journal of consumer studies
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer marketing
2
Journal of economic behavior & organization : JEBO
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
MSI reports : working paper series
2
Management information systems : mis quarterly
2
Marketing science
2
NET Institute Working Paper
2
Tourism management : research, policies, practice
2
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
When and why language assertiveness affects online review persuasion
Huang, Huiling
;
Liu, Qing
;
Lu, Zhi
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 988-1016
Persistent link: https://www.econbiz.de/10014312351
Saved in:
2
Customer online feedback with an identity versus no identity : the influence on review comments
Jin, Dan
;
DiPietro, Robin B.
;
Watanabe, Nicholas M.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 267-295
Persistent link: https://www.econbiz.de/10012800231
Saved in:
3
Social and demographic predictors of consumers' word of mouth engagement in Czechia
Mladenović, Dušan
;
Bruni, Roberto
;
Kalia, Prateek
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 418-433
Persistent link: https://www.econbiz.de/10012607776
Saved in:
4
The impact of social motivations on word-of-mouth generation by Japanese consumers
Parry, Mark E.
;
Yang, Xiaoming
;
Takemura, Masaaki
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10012483606
Saved in:
5
The effect of engagement in online social network on susceptibility to influence
Tussyadiah, Iis P.
;
Kausar, Devi Roza
;
Soesilo, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
2
,
pp. 201-223
Persistent link: https://www.econbiz.de/10011912170
Saved in:
6
Online traveler reviews as social influence : price is no longer king
Book, Laura A.
;
Tanford, Sarah
;
Montgomery, Rhonda
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
3
,
pp. 445-475
Persistent link: https://www.econbiz.de/10011900488
Saved in:
7
An expanded servicescape framework as the driver of place attachment and word of mouth
Line, Nathaniel D.
;
Hanks, Lydia
;
Kim, Woo Gon
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
3
,
pp. 476-499
Persistent link: https://www.econbiz.de/10011900489
Saved in:
8
Electronic word-of-mouth impacts on consumer behavior : exploratory and experimental studies
Sandes, Fabio Shimabukuro
;
Urdan, André Torres
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10009761423
Saved in:
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