//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of international consumer marketing"
~subject:"Konsumentenverhalten"
~subject:"Social relations"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Empfehlungsmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Social relations
Viral marketing
45
Virales Marketing
45
Consumer behaviour
32
Internet marketing
17
Online-Marketing
17
Social Web
13
Social web
13
Online retailing
10
Online-Handel
10
online reviews
9
Hotel industry
8
Hotellerie
8
Beziehungsmarketing
7
Customer satisfaction
7
Gastronomie
7
Kundenzufriedenheit
7
Relationship marketing
7
Restaurant industry
7
Soziale Beziehungen
6
word-of-mouth
6
Brand image
5
Dienstleistungsqualität
5
Markenimage
5
Service quality
5
China
4
eWOM
4
social media
4
Designation of origin
3
Experiment
3
Herkunftsbezeichnung
3
Holiday behaviour
3
National culture
3
Nationalkultur
3
Personalisierung
3
Personalization
3
USA
3
United States
3
Urlaubsverhalten
3
more ...
less ...
Online availability
All
Undetermined
23
Free
3
Type of publication
All
Article
33
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Language
All
English
33
Author
All
Hanks, Lydia
2
Line, Nathaniel D.
2
Mattila, Anna S.
2
Tanford, Sarah
2
Yang, Wan
2
Asatryan, Vahagn S.
1
Barbro, Patrick A.
1
Berezan, Orie
1
Bogicevic, Vanja
1
Book, Laura A.
1
Bortoluzzo, Adriana Bruscato
1
Bruni, Roberto
1
Bujisic, Milos
1
Chang, Ludwig M. K.
1
Chattopadhyay, Tanmay
1
Cheung, Man Lai
1
Cranage, David A.
1
DiPietro, Robin B.
1
Dogru, Tarik
1
Fazli-Salehi, Reza
1
Freundt, Valeria L. M. A.
1
Huang, Huiling
1
Huang, Yu-Shan Sandy
1
Hudson, Simon
1
Hwang, Yoo Hee
1
Jin, Dan
1
Jovanovic, Verka
1
Kalia, Prateek
1
Kausar, Devi Roza
1
Kim, Bomin
1
Kim, Woo Gon
1
Kim, Yen-Soon
1
Kolbe, Diana
1
Kuo, Pei-Jou
1
Küster, Inés
1
Law, Rob
1
Lee, Chung Hun
1
Li, Hengyun
1
Li, Huiying
1
Lin, En-ying
1
more ...
less ...
Published in...
All
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of international consumer marketing
Journal of business research : JBR
129
Journal of retailing and consumer services
102
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing communications
34
Psychology & marketing
34
Tourism management : research, policies, practice
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
International journal of contemporary hospitality management
29
Journal of hospitality marketing & management
29
Cogent business & management
27
Journal of travel and tourism marketing
27
Electronic commerce research
26
Information systems research : ISR
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
The journal of product & brand management
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Journal of internet commerce
23
Journal of management information systems : JMIS
22
Journal of marketing
22
European journal of marketing : EJM
21
Journal of electronic commerce research : JECR
21
The journal of services marketing
21
International journal of consumer studies
20
International journal of electronic marketing and retailing : IJEMR
20
Asia Pacific journal of marketing and logistics
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Marketing letters : a journal of research in marketing
18
International journal of advertising : the review of marketing communications
17
Journal of marketing research : JMR
17
Journal of strategic marketing
16
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of advertising : the quarterly review of marketing communications
14
more ...
less ...
Source
All
ECONIS (ZBW)
33
Showing
1
-
10
of
33
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Saving local restaurants : the impact of altruism, self-enhancement, and affiliation on restaurant customers' EWOM behavior
Hanks, Lydia
;
Line, Nathaniel D.
;
Dogru, Tarik
;
Lu, Lu
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 301-326
Persistent link: https://www.econbiz.de/10014633477
Saved in:
2
A cross-national study investigating the role of country of origin and word of mouth in expatriates' decision process when seeking a healthcare provider
Freundt, Valeria L. M. A.
;
Bortoluzzo, Adriana Bruscato
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10014321449
Saved in:
3
Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Li, Hengyun
;
Meng, Fang
;
Hudson, Simon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
3
,
pp. 528-548
Persistent link: https://www.econbiz.de/10014230030
Saved in:
4
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
5
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
6
When and why language assertiveness affects online review persuasion
Huang, Huiling
;
Liu, Qing
;
Lu, Zhi
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 988-1016
Persistent link: https://www.econbiz.de/10014312351
Saved in:
7
The role of post-stay evaluation on eWOM and hotel revisit intention among Gen Y
Sharipudin, Mohamad-Noor Salehhuddin
;
Cheung, Man Lai
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 57-83
Persistent link: https://www.econbiz.de/10014229967
Saved in:
8
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
9
Customer online feedback with an identity versus no identity : the influence on review comments
Jin, Dan
;
DiPietro, Robin B.
;
Watanabe, Nicholas M.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 267-295
Persistent link: https://www.econbiz.de/10012800231
Saved in:
10
The features and effectiveness of Chinese language online recommendations
Ng, Raine
;
Prendergast, Gerard P.
;
Chang, Ludwig M. K.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->