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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
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Search: subject_exact:"Virales Marketing"
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Viral marketing
27
Virales Marketing
27
Consumer behaviour
17
Konsumentenverhalten
17
Internet marketing
11
Online-Marketing
11
Hotel industry
8
Hotellerie
8
Social Web
8
Social web
8
Customer satisfaction
7
Kundenzufriedenheit
7
online reviews
7
Beziehungsmarketing
6
Relationship marketing
6
Gastronomie
5
Online retailing
5
Online-Handel
5
Restaurant industry
5
Dienstleistungsqualität
4
Service quality
4
Social relations
4
Soziale Beziehungen
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Holiday behaviour
3
Urlaubsverhalten
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eWOM
3
word-of-mouth
3
Beschwerdemanagement
2
Bibliometrics
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Bibliometrie
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Brand image
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Complaint management
2
Destination management
2
Destinationsmanagement
2
Experiment
2
Kundenbindungsprogramm
2
Loyalty program
2
Markenimage
2
Preismanagement
2
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27
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Law, Rob
2
Mattila, Anna S.
2
Tanford, Sarah
2
Tussyadiah, Iis P.
2
Xie, Karen L.
2
Yang, Wan
2
Ye, Qiang
2
Apostolopoulou, Artemisia
1
Asatryan, Vahagn S.
1
Bai, Billy
1
Berezan, Orie
1
Bogicevic, Vanja
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1
Bradley, Graham L.
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Bujisic, Milos
1
Chan, Wilco W. H.
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Chow, Cheris W. C.
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Cranage, David A.
1
DiPietro, Robin B.
1
Fesenmaier, Daniel R.
1
Hanks, Lydia
1
Hsu, Maxwell K.
1
Huang, Huiling
1
Huang, Yu-Shan Sandy
1
Hudson, Simon
1
Hwang, Yoo Hee
1
Ip, Crystal
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Jin, Dan
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Jovanovic, Verka
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Kaplanidou, Kyriaki
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Kausar, Devi Roza
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
SpringerLink / Bücher
30
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
27
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1
Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Li, Hengyun
;
Meng, Fang
;
Hudson, Simon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
3
,
pp. 528-548
Persistent link: https://www.econbiz.de/10014230030
Saved in:
2
The role of post-stay evaluation on eWOM and hotel revisit intention among Gen Y
Sharipudin, Mohamad-Noor Salehhuddin
;
Cheung, Man Lai
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 57-83
Persistent link: https://www.econbiz.de/10014229967
Saved in:
3
Let photos speak : the effect of user-generated visual content on hotel review helpfulness
Li, Chunhong
;
Kwok, Linchi
;
Xie, Karen L.
;
Liu, Jianwei
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. 665-690
Persistent link: https://www.econbiz.de/10014265802
Saved in:
4
When and why language assertiveness affects online review persuasion
Huang, Huiling
;
Liu, Qing
;
Lu, Zhi
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 988-1016
Persistent link: https://www.econbiz.de/10014312351
Saved in:
5
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
6
Customer online feedback with an identity versus no identity : the influence on review comments
Jin, Dan
;
DiPietro, Robin B.
;
Watanabe, Nicholas M.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 267-295
Persistent link: https://www.econbiz.de/10012800231
Saved in:
7
Online engagement among restaurant customers : the importance of enhancing flow for social media users
Kim, Bomin
;
Yoo, Myongjee
;
Yang, Wan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 252-277
Persistent link: https://www.econbiz.de/10012201342
Saved in:
8
Face gain and face loss in restaurant consumers' brand advocate behaviors
Huang, Yu-Shan Sandy
;
Wang, Yao-Chin
;
Kuo, Pei-Jou
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
3
,
pp. 395-415
Persistent link: https://www.econbiz.de/10011997338
Saved in:
9
It's raining complaints! : how weather factors drive consumer comments and word-of-mouth
Bujisic, Milos
;
Bogicevic, Vanja
;
Parsa, H. G.
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
5
,
pp. 656-681
Persistent link: https://www.econbiz.de/10012053330
Saved in:
10
The influence of online review exposure on reviewers’ intensity level of negative word of mouth
Rouliez, Paulette
;
Tojib, Dewi
;
Tsarenko, Yelena
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
5
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012053337
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