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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Marketing intelligence & planning"
~language:"bul"
~language:"eng"
~language:"mul"
~subject:"Consumer behaviour"
~subject:"Cross-cultural research"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Consumer behaviour
Cross-cultural research
Konsumentenverhalten
Volatility
Brand management
177
Markenführung
177
Brand image
162
Markenimage
162
Relationship marketing
134
Beziehungsmarketing
132
Marketing management
94
Marketingmanagement
94
Internet marketing
82
Online-Marketing
80
Social Web
78
Social web
78
China
77
Brand
76
Markenartikel
76
USA
71
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71
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67
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67
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63
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63
Cultural identity
62
Designation of origin
62
Herkunftsbezeichnung
62
Kulturelle Identität
62
Customer satisfaction
56
Kundenzufriedenheit
56
Online retailing
56
Online-Handel
56
India
52
Indien
52
Marketing
52
International marketing
49
Internationales Marketing
49
Comparison
47
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47
Advertising
45
National culture
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600
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4
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4
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Phau, Ian
13
Khare, Arpita
10
Sharma, Piyush
8
Arli, Denni
5
Casidy, Riza
4
Chikweche, Tendai
4
Roy, Rajat
4
Sivakumaran, Bharadhwaj
4
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Allan, David
3
Arora, Amit
3
Arora, Anshu
3
Bang, Nguyen
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Hollebeek, Linda D.
3
Kumar, Prashant
3
Ladeira, Wagner Junior
3
Leckie, Civilai
3
Liu, Yu
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Meng, Juan
3
Quintal, Vanessa
3
Raja, Md Washim
3
Santini, Fernando de Oliveira
3
Segev, Sigal
3
Shimul, Anwar Sadat
3
Shoham, Aviv
3
Sivapalan, Achchuthan
3
Thaichon, Park
3
Wang, Bo
3
Anand, Sandip
2
Bala, Pradip Kumar
2
Bandyopadhyay, Nirmalya
2
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Journal of international consumer marketing
Marketing intelligence & planning
Journal of business research : JBR
1,996
Journal of retailing and consumer services
1,932
International journal of consumer studies
760
Energy economics
749
International journal of hospitality management
725
Psychology & marketing
659
Finance research letters
618
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Applied economics
537
International review of financial analysis
429
Journal of banking & finance
412
Management science : journal of the Institute for Operations Research and the Management Sciences
407
Economics letters
395
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
Economic modelling
390
International review of economics & finance : IREF
389
Applied economics letters
379
The journal of futures markets
360
The journal of brand management : an international journal
355
European journal of marketing : EJM
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Journal of econometrics
337
The North American journal of economics and finance : a journal of financial economics studies
327
Journal of travel and tourism marketing
321
Cogent business & management
309
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
304
Journal of retailing
304
Tourism management : research, policies, practice
301
Journal of marketing communications
300
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of marketing
289
Marketing letters : a journal of research in marketing
289
Journal of the Academy of Marketing Science
286
Research in international business and finance
284
The journal of consumer marketing
284
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ECONIS (ZBW)
600
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1
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600
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1
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
2
Augmented reality in marketing : a close look at the current landscape and future possibilities
Javeed, Syed
;
Rasool, Gowhar
;
Pathania, Anjali
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 725-745
Persistent link: https://www.econbiz.de/10015056899
Saved in:
3
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
Saved in:
4
Barriers to online second-hand purchase behavior
Calvo-Porral, Cristina
;
Orosa-González, Javier
; …
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 213-233
Persistent link: https://www.econbiz.de/10015056853
Saved in:
5
Beyond the storefront : empirical insights into consumers' responses to omnichannel apparel retailers
Chen, Yini
;
Chi, Ting
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10015056858
Saved in:
6
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
7
A comparison of short form Marlowe-Crowne and "best friends" social desirability bias measures
Rojas-Méndez, José
;
Davies, Gary
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10015056869
Saved in:
8
Complement or substitute? : a study of the impact of artificial intelligence on consumers' resistance
Mou, Yupeng
;
Gong, Yixuan
;
Ding, Zhihua
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 647-665
Persistent link: https://www.econbiz.de/10015056891
Saved in:
9
Consumer reactions to attacks against cherished brands
Cheng, Li Keng
;
Toung, Chung-Lin
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1115-1139
Persistent link: https://www.econbiz.de/10015056962
Saved in:
10
The dark side of artificial intelligence in marketing : meta-analytics review
Barari, Mojtaba
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1234-1256
Persistent link: https://www.econbiz.de/10015056983
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