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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The art of digital marketing for fashion and luxury brands : market spaces and marketplaces"
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Fashion
18
Mode
18
Consumer behaviour
11
Konsumentenverhalten
11
Luxury goods
9
Luxusgüter
9
Brand management
5
Markenführung
5
Bekleidungsindustrie
4
Clothing industry
4
Beziehungsmarketing
3
Relationship marketing
3
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3
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3
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2
Australien
2
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2
China
2
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2
Nachhaltigkeit
2
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2
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2
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2
Textile distribution
2
Textilhandel
2
fashion
2
(un)veiling
1
Advertising effects
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Bibliometrics
1
Bibliometrie
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Brand extension
1
Canada
1
Comparison
1
Conformity
1
Consumer attitudes
1
Consumer behavior
1
Cultural identity
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Dienstleistungsqualität
1
Digitalisierung
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English
19
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Al-Mutawa, Fajer Saleh
1
AlJuma, Doha Husain Makki
1
Almutawaa, Doha Saleh
1
Bowen, Deidre
1
Bowen, Gordon
1
Casidy, Riza
1
Chang, Susan
1
Chen, Jia
1
Chen, Peng
1
Cheong, Edith
1
Faraoni, Monica
1
Ieva, Marco
1
Jain, Sheetal
1
Jing, Li
1
Kim, Soyoung
1
Kim, Youn-kyung
1
Koo, Wanmo
1
Larner, Liz
1
Luceri, Beatrice
1
Mandhachitara, Rujirutana
1
Mekonnen, Aster
1
Morimoto, Mariko
1
M’Saad, Bouthaina
1
Ozuem, Wilson
1
Patten, Elena
1
Phau, Ian
1
Piamphongsant, Thinada
1
Pons, Frank
1
Rovai, Serena
1
Salvietti, Giada
1
Souiden, Nizar
1
Varra, Lucia
1
Vergura, Donata Tania
1
Willis, Michelle
1
Zerbini, Cristina
1
Ziliani, Cristina
1
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Published in...
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Journal of international consumer marketing
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Journal of fashion marketing and management
240
Journal of retailing and consumer services
90
Journal of business research : JBR
71
Journal of global fashion marketing : JGfM
58
International journal of retail & distribution management
45
International journal of consumer studies
36
International journal of production economics
34
The international review of retail, distribution and consumer research
30
SpringerLink / Bücher
25
Cogent business & management
23
Asia Pacific journal of marketing and logistics
18
Business history
17
Young consumers : insight and ideas for responsible marketers
17
International journal of business and globalisation : IJBG
15
International journal of retail and distribution management
15
International journal of production research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Springer eBook Collection
14
Transportation research / E : an international journal
14
International Journal of Production Economics
13
Psychology & marketing
13
The journal of brand management : an international journal
13
The journal of product & brand management
13
Springer Series in Fashion Business
12
Cogent Business & Management
11
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Qualitative market research : an international journal
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Journal of Islamic marketing
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Springer eBook Collection / Business and Management
10
Sustainability in fashion : a cradle to upcycle approach
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Analytical modeling research in fashion business
8
Business strategy and the environment
8
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ECONIS (ZBW)
19
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19
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date (oldest first)
1
The impact of socio-cultural structures on (un)veiling western luxury
fashion
brands : perceptions of Kuwaiti Muslim women
Al-Mutawa, Fajer Saleh
;
Almutawaa, Doha Saleh
;
AlJuma, …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10014321488
Saved in:
2
Managing online touchpoints for a consistent customer experience : cases from
fashion
retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 365-395)
.
2021
Persistent link: https://www.econbiz.de/10012607445
Saved in:
3
Factors affecting sustainable luxury purchase behavior : a conceptual framework
Jain, Sheetal
- In:
Journal of international consumer marketing
31
(
2019
)
2
,
pp. 130-146
Persistent link: https://www.econbiz.de/10012200711
Saved in:
4
Professional women's fashionable clothing decisions in Bangkok and New York City
Mandhachitara, Rujirutana
;
Piamphongsant, Thinada
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10011460002
Saved in:
5
The key drivers of perceived omnichannel service quality in
fashion
Patten, Elena
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 3-30)
.
2021
Persistent link: https://www.econbiz.de/10012607160
Saved in:
6
Opinion leaders, short videos and virtual communities in the
fashion
industry
Chen, Peng
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 51-79)
.
2021
Persistent link: https://www.econbiz.de/10012607299
Saved in:
7
Fashion
bloggers : temperament and characteristics
Bowen, Gordon
;
Bowen, Deidre
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 81-104)
.
2021
Persistent link: https://www.econbiz.de/10012607346
Saved in:
8
Online brand communities, customer participation and loyalty in the luxury
fashion
industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
9
Digital marketing in luxury
fashion
: from crisis to strength
Mekonnen, Aster
;
Larner, Liz
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 199-219)
.
2021
Persistent link: https://www.econbiz.de/10012607399
Saved in:
10
The effect of social EWOM on consumers' behaviour patterns in the
fashion
sector
Vergura, Donata Tania
;
Luceri, Beatrice
;
Zerbini, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 221-242)
.
2021
Persistent link: https://www.econbiz.de/10012607405
Saved in:
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